SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

September 15, 2014 09:05 ET

Alkaline Water Co. Adds King Soopers (a Division of Kroger Co.) to Growing National Network

Latest Order Puts Alkaline88 Expansion Plans Over the Top as Total Store Count Exceeds 8,000 Locations Nationwide

SCOTTSDALE, AZ--(Marketwired - Sep 15, 2014) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to announce receipt of its first order from King Soopers headquartered in Denver, Colorado (www.kingsoopers.com).

Founded in 1947, King Soopers operates 143 stores located throughout Colorado, Utah, New Mexico, and Wyoming. The company is one of the largest divisions of industry leading Kroger Co., which employs more than 375,000 associates serving customers in 2,640 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's. The company also operates 786 convenience stores, 320 fine jewelry stores, 1,240 supermarket fuel centers and 37 food processing plants in the U.S. ne of the world's largest grocery retailers, with fiscal 2013 sales of $98.4 billion.

Alkaline Water Co. President & CEO Steven Nickolas comments, "We are very grateful to the folks at King Soopers and Kroger Co. for this opportunity to boost our presence so dramatically in the western region. We are also really excited to announce that this account now puts Alkaline88 in over 8,000 stores nationwide. Our brand continues to attract retailers and consumers alike in the $2.5 billion premium beverage hydration category. Our national expansion plan remains ahead of schedule and the King Soopers account is another major milestone for our company."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCQB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively packaged Alkaline88 water beverage products. Visit us at:www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes (plus 700ml in select markets). The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally, and the $2.5 billion premium beverage hydration category. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

Contact Information