SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

July 30, 2014 09:05 ET

Alkaline Water Co. and C&S Wholesale Grocers Push National Expansion to New Levels

SCOTTSDALE, AZ--(Marketwired - Jul 30, 2014) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, enjoys another major boost to its national expansion program as the Company announced today a distribution agreement with sector leading C&S Wholesale Grocers, Inc. (www.cswg.com).

Founded in 1918 in Worcester, Massachusetts, C&S Wholesale Grocers is the largest wholesale grocery distributor in the United States, based on revenue. Net sales, together with the net sales of affiliated companies, was approximately $21.5 billion in fiscal 2013, making C&S the twelfth largest privately held company in the United States, as ranked by Forbes magazine. The company operates more than 50 high-tech regional centers supplying supermarkets and institutions with more than 95,000 different products. From distribution centers located in the Northeast, mid-Atlantic, Southeast, West Coast and Hawaii, the company delivers food and non-food products to approximately 5,000 grocery stores across the United States. Their customers are many of America's best known companies, including Stop & Shop, Giant of Carlisle, Giant of Landover, BI-LO/Winn-Dixie, Great Atlantic & Pacific Tea Co. (A&P), Safeway, and Target.

Alkaline Water Co. President & CEO Steven Nickolas comments, "We view this in the context of a very big win as we continue to push hard and realize the fruits of our labors. It's extremely gratifying to succeed in positioning Alkaline88 in such an increasingly formidable number of retail outlets across the nation and especially to increase our presence east of the Mississippi. I want to thank the C&S team for their support and very positive outlook, and to also thank the Beacon United™ member company Riteway Sales & Marketing and their excellent broker team for making this placement possible."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCQB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes (plus 700ml in select markets). The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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