SOURCE: The Alkaline Water Company Inc.

The Alkaline Water Company Inc.

September 20, 2016 08:30 ET

Alkaline Water Co. and Foodtown Boost Northeastern Growth

66 Foodtown Stores Support Company's East Coast Expansion Plans

SCOTTSDALE, AZ--(Marketwired - Sep 20, 2016) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, announced today product placement with Foodtown Inc, a long established grocery retailer located in the northeastern United States. With the inclusion of Foodtown, Alkaline88 is now available at more than 450 stores across the Northeast.

"As we continue to expand throughout the East Coast, we are confident that consumers will embrace Alkaline88 as much as they have in the west, where we are the leading alkaline water brand in southern California and Arizona. Foodtown is an important player in the region and we are proud to be on their shelves," comments Richard A. Wright, COO of The Alkaline Water Company Inc. "With the recently announced Virginia bottling facility coming on line, we will be able to support the tremendous growth we anticipate up and down the East Coast. As we ramp up our eastward expansion plans, we expect that Foodtown will be the first of many new chains carrying our premium Alkaline88 brand to a whole new audience of health conscious consumers."

About Foodtown:
For 61 years, the Foodtown banner has proudly served the communities of New Jersey, New York and Pennsylvania through a successful cooperative of 66 independently owned grocery stores. Their mission is to be the best grocery retailer in the markets they serve by "delivering the freshest quality products and providing the friendliest service." Learn more about Foodtown by visiting https://www.foodtown.com.

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state-of-the-art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com.

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water conveniently packaged in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements:
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, The Alkaline Water Company Inc.'s expectations for continued growth and expansion of the Alkaline88 brand over the next fiscal year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

Contact Information

  • Contact:
    The Alkaline Water Company Inc.
    WTER Investor Relations,
    (480) 656-2423
    investors@thealkalinewaterco.com

    or

    IRTH Communications
    Robert Haag
    Managing Partner
    866-976-4784