SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

September 26, 2013 09:05 ET

Alkaline Water Co. Announces Availability of Alkaline88 Through Amazon.com

Product Availability Through On-Line Retailer Aimed at Increasing Product Penetration Nationwide

SCOTTSDALE, AZ--(Marketwired - Sep 26, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold under the trade name Alkaline88, a premier alkaline drinking water for balanced lifestyles, has announced its flagship Alkaline88 product will be available through internet retailer Amazon.com.

The Alkaline Water Co. has decided to make its product available through Amazon.com as a strategic channel to increase availability of Alkaline88 across the country. As part of its ongoing marketing plan, the Company is firmly dedicated to ensuring its current consumer's as well as any potential consumers have ready access to the product at all times. Product deployment through Amazon.com is vital to many growing companies by ensuring demand is met quickly and efficiently by providing the valuable logistical advantages delivered through Amazon's network of distribution centers.

Steven Nickolas, President and CEO of The Alkaline Water Company Inc. comments, "Having our product on Amazon.com is just another step in achieving our goal of going national by first quarter 2014. I am pleased with the progress the company has made so far, and having our product available on Amazon.com helps ensure Alkaline88 is readily accessible to aid in servicing demand by those that are interested in living a healthy and balanced lifestyle".

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88 is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Co. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the statement that product availability through on-line retailer is part of its ongoing marketing plans and the statement that it is aimed at increasing product penetration nationwide and the statement that having the Company's product on Amazon.com is just another step in achieving the Company's goal of going national by first quarter 2014. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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