SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

August 12, 2013 09:05 ET

Alkaline Water Co. Announces Debut of Alkaline84 at Albertsons Supermarkets

Company Views Placement at Major Retailer as Milestone Event

SCOTTSDALE, AZ--(Marketwired - Aug 12, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process packaged and branded as Alkaline84, a premier alkaline drinking water for balanced lifestyles, is pleased to announce an agreement with Albertsons, LLC to carry the product in its retail outlets throughout Arizona, California, and Nevada.

The announcement marks a significant milestone for the Company's marketing efforts of its flagship product, Alkaline84. Albertsons has been consistently ranked among the top 75 retailers & wholesalers by Supermarket News, and the Boise, Idaho headquartered organization is considered by many as one of the leading retail outlets in the United States. While Albertsons' stated goal has never been to be the biggest, just the best, with 600+ stores and over 60,000 associates, the company's focus is firmly on the customer, and on becoming the favorite neighborhood food and drug retailer in every market where it does business.

Placement at Albertsons comes directly as a result of the recently announced relationship with Cashman-Edwards, Inc. a leading broker in the Arizona retail food services market. Andy Cashman of Cashman-Edwards today stated, "We are extremely pleased that Albertsons' supermarkets, throughout the Southwest and Southern California, currently have the Alkaline84 one gallon product on their shelves. They are one of the premium retailers in the United States who are very excited about launching the product in their healthy beverage set. We are planning a number of promotional programs with our Albertson partners between now and the end of 2013 to help bring attention to the benefits of drinking Alkaline 84."

Steven Nickolas, President and CEO of The Alkaline Water Company comments "We're extremely pleased to announce the availability of Alkaline84 at the major mass market retail level. The tremendous response we've received from retailers and consumers alike has already exceeded even my personal expectations. After over 35 years in the beverage industry, we are seeing an unprecedented move in the enhanced water space that continues to fuel our rapid expansion into the marketplace."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline84 branded beverage products.

About Alkaline84
Alkaline84 is a pH balanced bottled alkaline drinking water enhanced with 84 trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. Alkaline84 is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a number of major retail locations across the southwestern United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's belief or expectations regarding its ability to aggressively move forward with national expansion plans or promotional activities. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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