Alkaline Water Co. Announces Distribution Through Southern California Anheuser-Busch Affiliate, Alford Distributing Co.

SCOTTSDALE, AZ--(Marketwired - Oct 10, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, has announced it has entered into a distribution agreement with Alford Distributing Co. of El Centro, California (www.alfordbevs.com).

Distribution with Alford Distributing Co. is another major development in the company's Southern California sales campaign, aimed at significantly increasing availability of Alkaline88's bulk alkaline water product throughout the region. The Alkaline Water Company Inc. believes Alford Distributing Co. is ideally positioned to increase momentum toward its goal of coast to coast national awareness, availability and distribution.

Alford Distributing Company is a family owned and operated business, started by Irene and Aaron Alford in 1952. The company provides part of San Diego County and The Imperial Valley with superior beers and non-alcoholic beverages. Their portfolio of products represents the world's finest brewers including Anheuser-Busch, various specialty and craft brews, as well as energy drinks and RTD teas. Alford Distributing Co. strives to represent only the very best products while providing a wide variety of product lines designed to cater to its regional customer demographic. Read more about Alford Distributing Co. on their company website: http://www.alfordbevs.com/.

Steven Nickolas, President & CEO of The Alkaline Water Company Inc., remarks, "The addition of Alford Distributing to our family of distributors allows our Akaline88 product to reach an extremely large and important territory in Southern California. The Alford Distributing Co. represents one of the finest networks of distributors in the United States and says a great deal about our product appeal."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's belief that Alford Distributing Co. is ideally positioned to increase momentum toward its goal of coast to coast national awareness, availability and distribution and the statement that the addition of Alford Distributing to the Company's family of distributors allows the Akaline88 product to reach an extremely large and important territory in Southern California. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.