SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

November 06, 2013 09:05 ET

Alkaline Water Co. Boosts Sales Team by Hiring Two Veteran Beverage Sales Reps

SCOTTSDALE, AZ--(Marketwired - Nov 6, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to welcome veteran beverage sales representatives Steve Coats and Jeff Dole to its growing team.

From 1999 to 2013, Mr. Coats served as Director of Sales for Premium Water Co. of Minneapolis, MN. He was situated in the Dallas, Texas office where he serviced convenience stores, food service outlets, supermarkets and major retailers such as Costco and Walmart. Prior to this (1997-1999) he was employed as the Director of Sales for Music Mountain Bottled Water Company of Shreveport, LA where he managed major accounts such as Kroger's as well as numerous convenience stores throughout Louisiana and Texas. Throughout his career, he has introduced new products and designed or initiated multi-million dollar private label programs targeting high volume retailers, distributors and major corporations.

Mr. Dole brings proven multi-channel sales and brand development expertise that includes marketing development with OTM Inc (2009-2012) a private company offering a line of personal care products across the nation, as well as national convenience channel sales (team leader) for Premium Waters Inc., the largest private label manufacturer in the US (2002-2009). Success in this area led to his promotion to Sales Director during his tenure at the company. He developed a highly successful specialty display program for Valero Energy Corp. and worked with Bashamm Foods of Ft. Worth, Texas managing product launches and sponsorship marketing programs (1996-2002). His experience includes retail execution, multi-channel management, package design, business unit goal development, team and relationship building.

Steven Nickolas, President & CEO of The Alkaline Water Company Inc., remarks, "We are very pleased to have these two highly focused and dedicated individuals available to join with us at this time, and we truly look forward to providing them with the tools to get out in the market and help us build this company. I welcome them both, and look forward to working closely with them."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at For more information, visit our website at

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at:

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations of sales based on new hires. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at

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