SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

March 04, 2015 09:05 ET

Alkaline Water Co. and Del Norte Foods Inc. Expand Alkaline88 Brand Placement Across Texas

Agreement Builds Momentum of Alkaline88 DSD Single Serving Expansion Program

SCOTTSDALE, AZ--(Marketwired - Mar 4, 2015) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, today announced entry into a direct store delivery (DSD) agreement with San Antonio Texas-based Del Norte Foods Inc. ("Del Norte").

Founded in 2003, Del Norte (www.delnortefoods.com) expands client brand positioning throughout the South by offering world-class service in sales, delivery, warehousing, and logistics. With distribution centers located in San Antonio, Austin, Pharr and Corpus Christi, Del Norte provides DSD services to grocery stores, meat markets, convenience stores, gas stations, pharmacies, and retail outlets. Del Norte will be directly delivering Alkaline88 to retailer's shelves, and will assist with in-store promotions, as well as inventory tracking and re-ordering.

"This agreement with Del Norte could introduce our new Alkaline88 700ml sports cap bottle to up to two million new consumers throughout Texas," notes The Alkaline Water Company President and CEO Steven Nickolas. "It also offers tangible evidence that our dual strategy of working with both DSD and major retailers is beginning to take hold across the country. We look forward to a long and prosperous relationship for Del Norte, our company and shareholders." Concludes Mr. Nickolas. 

Additional details of The Alkaline Water Company's business, finances, appointments and agreements can be found as part of the company's continuous public disclosure, and a reporting issuer with the Securities and Exchange Commission (SEC), available at www.sec.gov

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged in 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

About Del Norte Foods Inc.:
With Distribution Centers located in the Mid-South of Texas, Del Norte Foods Inc. provides DSD services to Grocery Stores, Meat Markets, Convenience Stores, Gas Stations, Pharmacies, and retail stores. Brokerage services are available as well as delivery of products to distribution centers located in San Antonio, Austin, Pharr and Corpus Christi. For more information on Del Norte Foods Inc. please visit www.delnortefoods.com.

Notice Regarding Forward-Looking Statements:
This press release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the company's expectation to expand across Texas; the company's statement that Alkaline88's 700ml sports top bottle will be introduced up to two million new consumers; the company's belief that their dual strategy of working with DSD and major retailers will take hold across the country. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, changes in the non-alcoholic beverage business environment and retail landscape, the performance of third-parties and our relationship with them, the loss of one or more of our major customers or a decline in demand from one or more of these customers, increase in the cost, disruption of supply or shortage of ingredients, other raw materials or packaging materials, changes in laws and regulations relating to beverage containers and packaging, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov

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