SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

October 22, 2013 09:05 ET

Alkaline Water Co. Engages Innovative PR Agency Rogers & Cowan to Build Brand Outreach

SCOTTSDALE, AZ--(Marketwired - Oct 22, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to announce the engagement of public relations agency Rogers & Cowan in order to capitalize on recent media activity in order to aid in the development of a comprehensive brand positioning strategy.

As part of the strategic PR campaign, Shannon Barr, VP of Rogers & Cowan will provide celebrity management and public relations direction focused on the activities of communications specialist Brande Roderick who was recently appointed to the company's advisory board. Ms. Roderick's efforts have already proven instrumental in securing a new distributor agreement and in the development of contacts and leads with corporate leaders in the beverage sector. The campaign is crafted to extend brand penetration beyond the current supply chain demography, and to reach new distributors and users alike through a proven ability to tap directly into consumer passions.

Rogers & Cowan is one of the world's leading entertainment public relations and marketing agencies. They were the first PR agency to align brands with entertainment by integrating branded products and services inside the powerful stories on the small and large screens. They were first to get brands into the hands of celebrities and develop celebrity influencer and brand ambassador campaigns. The agency designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, record labels, recording artists, celebrities and athletes, videogame publishers and distributors and social media companies. Rogers & Cowan is a unit of the Interpublic Group of Companies. Find out more at www.rogersandcowan.com.

Steven Nickolas, President of The Alkaline Water Company Inc. comments, "Rogers & Cowan represent the gold standard in the public relations industry. Their experience, knowledge and professionalism will help immensely with our initial exposure in Southern California and will certainly be utilized in our national campaign efforts. We are very excited for this opportunity to work with them in promoting Alkaline88."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's belief that Rogers and Cowan will help immensely with its initial exposure in Southern California and will be utilized in its national campaign efforts. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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