SOURCE: The Alkaline Water Company Inc.

The Alkaline Water Company Inc.

April 14, 2016 09:05 ET

Alkaline Water Co. Expands Distribution Network Into Pacific Northwest With General Distributors Inc.

Increased Revenues, Investment and Capacity Spur Growth of Direct to Store Distribution (DSD) Network

SCOTTSDALE, AZ--(Marketwired - Apr 14, 2016) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, are very pleased today to announce entry into a direct to store distribution ("DSD") agreement with Oregon based General Distributors Inc. (www.generaldistributors.com).

Todays' announcement comes at a time of recent investment and increasing revenues along with joint introduction of strategically located manufacturing facilities and key technological advances that double the manufacturing capacity of the entire Alkaline88 product lineup. These factors position the Company for rapid expansion of its hybrid distribution model encompassing both a broker network for its 3-liter and 1-gallon products, as well as expansion of its DSD network focus on sales of single serving 500/700 ml and 1-liter sizes. 

Steven P. Nickolas, CEO and President of the company, comments, "We continue to be one of the fastest growing beverage companies in the country, and it's gratifying to see our national expansion program ramping up just in time for the typically extra busy summer season. We are delighted to introduce our products into the Northwest with the help of the great team at General Distributors and we look forward to continued penetration into the health conscious markets across the Pacific Northwest and beyond."

General Distributors was founded in 1933 and has been continuously owned and operated by the Fick family for over 80 years. The company provides wholesale distribution, sales and marketing of beer, wine, juices, energy drinks, specialty sodas, and non-alcoholic beverages. General has been in business for 80 years with a commitment to excellent customer service and a focus on growing its supplier brands. Steve "Tiny" Irwin, General Manager of General Distributors, notes he is "excited about this launch."

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged in 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements:
This press release contains "forward-looking statements. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, The Alkaline Water Company Inc.'s expectations for continued growth and expansion of the Alkaline88 brand over the next fiscal year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States of America. Although we believe that any beliefs, plans, expectations and intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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