Alkaline Water Co. Expands Into Tom Thumb Stores Across Dallas/Fort Worth

4th Most Densely Populated Region in USA (Over 7M Pop.) to Enjoy Ready Access to Alkaline88 Just in Time for Summer


SCOTTSDALE, AZ--(Marketwired - Apr 21, 2016) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, are pleased to announce acceptance for placement at Albertsons-affiliated Tom Thumb Food and Pharmacy Stores across the greater Dallas/Fort Worth region.

Steven P. Nickolas, CEO and President of The Alkaline Water Co. notes, "We are pleased to announce that Tom Thumb Food and Pharmacy is now selling our flagship 1-gallon Alkaline88 product with prominent placement in all its 57 stores."

"This is a great opportunity for us to really saturate a large and important urban market just as we head into the summer season," Mr. Nickolas continues. "Our continued success is largely due to consumers with a strong desire for health-oriented hydration options. The DFW region has a hot summer ahead and hosts a large and growing base of health conscious individuals we hope to turn into loyal year-round consumers. With the help of the good folks at Tom Thumb and their colleagues at Albertsons we expect great things from this exciting market."

Tom Thumb Food & Pharmacy is a chain of upscale retail supermarkets located in the Dallas/Fort Worth area. Tom Thumb operates a distribution center in Roanoke, Texas which services its 57 stores within the Albertsons Southern Division in North Texas as part of a 2,200+ store operation that employs approximately 265,000 people nationwide.

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements:
This press release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, The Alkaline Water Company Inc.'s expectations for continued growth and expansion of the Alkaline88 brand over the next fiscal year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States of America. Although we believe that any beliefs, plans, expectations and intentions will prove to be accurate, investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

Contact Information:

Contact:
The Alkaline Water Company Inc.
WTER Investor Relations,
The Alkaline Water Company Inc.,
(480) 656-2423
investors@thealkalinewaterco.com