SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

November 12, 2013 09:05 ET

Alkaline Water Co. Increases Oklahoma Market Position Through Product Placement at BUY FOR LE$$ Retail Outlets

SCOTTSDALE, AZ--(Marketwired - Nov 12, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, continues its eastward commercial adoption with the announcement today of significant entry into the Oklahoma City marketplace through the initiation of orders from key regional retailer BUY FOR LE$$.

BUY FOR LE$$ (www.buyforlessok.com) is positioned as Oklahoma's leading grocery provider of fresh, diverse, unique and economical food products. Founded by Hank Binkowski in 1988 with one store, the warehouse concept and vision was clearly defined: buy in large quantities and sell it cheap. Today, the company boasts 1,200 team members in 13 stores conveniently located throughout the metro area to serve its loyal customers. Nine of the stores are BUY FOR LE$$ outlets and four are Super Mercado's -- the company's Hispanic BUY FOR LE$$ brand. A longtime proponent of healthy choices, the company's website features health oriented tips and advice as well as opportunities to participate in upcoming wellness shopping tours hosted by the company's own registered dietician.

Steven Nickolas, President & CEO of The Alkaline Water Company Inc., comments, "BUY FOR LE$$ is a great fit for us as their major metropolitan market includes a large consumer base that is attentive to healthy lifestyle issues and trends. With this new addition, we continue to move our sales and distribution markets farther eastward as part of our ongoing plans for national distribution. We are very pleased by today's news and look forward to a long and healthy relationship with the folks in Oklahoma."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's plans for national distribution. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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