SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

January 28, 2014 09:05 ET

Alkaline Water Co. Increases Texas Market Penetration With United Supermarkets Distributor Agreement

SCOTTSDALE, AZ--(Marketwired - Jan 28, 2014) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to announce increased penetration into the vibrant Texas marketplace through today's announcement of a distribution agreement with United Supermarkets, LLC.

Since its founding in 1916, United Supermarkets, LLC, has grown to become an award-winning, family-owned retail grocery chain with stores in 30 markets across north and west Texas. The company's 10,000 team members currently service nearly one million guests every week. United is headquartered in Lubbock with distribution centers in both Lubbock and Roanoke. The United family operates 51 stores under four distinct formats: United Supermarkets, Market Street, Amigos, and United Express.

Steven Nickolas, President & CEO of The Alkaline Water Company, Inc., comments, "We have been lucky to have been travelling extensively throughout the region recently. Our research during this time leads us to believe that Texas could prove to be a breakout territory for us and we are very pleased to have the opportunity to work with the team at United in order to grow our brand and sales in this increasingly important key market. We look forward to a long and mutually beneficial relationship as we continue to grow our business and our product awareness across the nation." 

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at For more information, visit our website at

The Alkaline Water Company, Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at:

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at

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