SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

August 16, 2013 09:05 ET

Alkaline Water Co. Introduces Alkaline84 at Bashas' Supermarkets

Placement Ensures Availability Throughout Key Arizona Health Oriented Water Market

SCOTTSDALE, AZ--(Marketwired - Aug 16, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and branded as Alkaline84, a premier alkaline drinking water for balanced lifestyles, is pleased to announce an agreement and immediate placement with Bashas' Supermarkets throughout Arizona.

The announcement maximizes placement availability of the Company's flagship product, Alkaline84, in the key Arizona marketplace. Bashas' is an Arizona-based, family-owned and -operated grocery chain with more than 130 stores serving the state's 15 counties. Arizona is a leading adopter of innovative water products based on demographics, climate, cultural and lifestyle appeal for healthy living.

Bashas' grocery store was founded in 1932, and with a stated mission to provide exceptional service, deliver their personal best, exceed customers' expectations and offer quality products at competitive prices, thousands of Bashas' members have embraced these ideals since its founding. As a testament to this approach, many members have chosen to remain with the company for decades, supporting the company's appeal as "Your Arizona hometown grocer."

Placement at Bashas' was a continuation of the recently announced and increasingly successful relationship with Cashman-Edwards, Inc. a leading broker in the Arizona retail food services market, who further advised that plans have been completed for a series of in-store promotions in the near future.

Steven Nickolas, President and CEO of The Alkaline Water Company, states, "We believe the Arizona market has real value as a baseline indicator in the water sector, especially in relation to average individuals who want easy access to shop for healthy alternatives. We feel strongly that products such as Alkaline84 need to be readily available, and in retail packaging that makes economic sense. Today marks a great step forward for those individuals who simply want better choices at their neighborhood grocers. We look forward to similar results from our ongoing nationwide marketing efforts in order to replicate this success across the country."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline84 branded beverage products.

About Alkaline84
Alkaline84 is a pH balanced bottled alkaline drinking water enhanced with 84 trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. Alkaline84 is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a number of major retail locations across the southwestern United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectation of results similar to the success in the Arizona market from its ongoing nationwide marketing efforts in order to replicate such success across the country. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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