SOURCE: The Alkaline Water Company Inc.

The Alkaline Water Company Inc.

June 14, 2016 09:05 ET

Alkaline Water Co. Joins BI-LO, Harveys, and Winn-Dixie for Continued Expansion in Seven-State Territory

Alkaline88 Expansion Program Brings Healthful Hydration Across the Nation as Summer Heats Up

SCOTTSDALE, AZ--(Marketwired - Jun 14, 2016) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, is pleased to announce acceptance for product placement in both 1 and 3-liter sizes at Southeastern Grocers, LLC, the parent company of Winn-Dixie, BI-LO, and Harveys grocery stores.

"With today's news, our national expansion program just took a major step forward in the southeastern region and we couldn't be more delighted," states Steven P. Nickolas, Alkaline Water Company President and CEO. "This agreement significantly boosts our saturation across a broad demographic just before the full heat of summer settles in. We're looking forward to introducing our segment-leading specialty water to a growing audience of health-oriented and hydration-focused consumers throughout the entire area. We are eager to start working with the Southeastern Grocers team in order to make Alkaline88 the #1 selling product in its category across their entire seven-state sales territory." 

Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys, and Winn-Dixie grocery stores, is the fifth largest supermarket chain in the U.S. and the second largest supermarket in the Southeast based on store count. The company employs more than 66,000 associates who serve customers in approximately 756 grocery stores throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, and South Carolina. BI-LO, Harveys, and Winn-Dixie are well-known and well-respected regional brands with deep heritages and strong neighborhood ties with a commitment to providing the best possible quality and value to their customers.

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements:
This press release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, The Alkaline Water Company Inc.'s expectations for continued growth and expansion of the Alkaline88 brand over the next fiscal year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States of America. Although we believe that any beliefs, plans, expectations and intentions will prove to be accurate, investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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