SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

March 28, 2014 09:05 ET

The Alkaline Water Co. Joins With Associated Food Stores to Build Relations Within Independent Retail Co-Op Market

SCOTTSDALE, AZ--(Marketwired - Mar 28, 2014) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to announce its significantly increased visibility in the western marketplace with the commencement of a product distribution alliance through Associated Food Stores (http://www.afstores.com) headquartered in Salt Lake City, Utah.

Associated Food Stores, Inc. is a cooperatively owned wholesale distributor to almost 500 independently owned supermarkets in an eight state region. Since its organization in 1940, Associated Foods Stores has championed the cause of independent supermarket owners and is the only independent wholesale distributor headquartered in the Intermountain West. In addition to its client operations, the company also manages a group of corporate stores under five different banners and formats (Macey's, Fresh Market, Dan's Fresh Market, Lin's Fresh Market and Dick's Fresh Market). With a world-class warehouse and transportation system, Associated Food Stores is also an industry leader in store engineering, store development, marketing, advertising, financial services, insurance services and retail technology.

Steven Nickolas, President & CEO of The Alkaline Water Company, Inc., comments, "We are very pleased to have the opportunity to build on our efforts to work in the co-op sector, and especially so with the team at Associated. Their approach and business philosophy is community-centric which really resonates with our beliefs here at Alkaline88. We are delighted by this opportunity and really look forward to great results for all concerned."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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