Alkaline Water Co. Launches Into Costco Stores of Northern California

SCOTTSDALE, AZ--(Marketwired - Mar 31, 2016) -  The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, is extremely pleased to have received an initial purchase order from Costco Wholesale Corporation (Costco) for placement at select retail warehouses across Northern California.

As noted in the Costco 2015 annual report, with a global presence including 488 stores across the United States and Puerto Rico, and with 56 of them in Northern California alone, Costco (www.costco.com) reported that for the sixth consecutive year sales increased to record levels exceeding $113.7 billion for the year. Member loyalty remains a key driver in the success of this retail industry giant.

As a direct result of the participation and success of Alkaline88 at several Costco "Road Shows" held last fall, the 12 pack of 1-liter Alkaline88 product was selected for a mid-April launch into the water aisle at Northern California locations.

"This is a major development for our company and shareholders as we continue to move towards our goal to become the #1 alkaline water in the country." States Alkaline Water Company President and CEO Steven Nickolas. "I am delighted we have added this highly influential major retailer to our growing list of national chain distribution points. Based on the excellent quality of products Costco selects on behalf of its warehouse members, we are truly honored to be on their shelves. Because of exceptional consumer demand for Alkaline88 in other major retail markets, we are confident that we will also expand rapidly into additional Costco locations." concludes Mr. Nickolas.

Additional details of The Alkaline Water Company's business, finances, appointments and agreements can be found as part of the company's continuous public disclosure, and a reporting issuer with the Securities and Exchange Commission (SEC), available at www.sec.gov. 

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com. 

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged in 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements:
This press release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, changes in the non-alcoholic beverage business environment and retail landscape, the performance of third-parties and our relationship with them, the loss of one or more of our major customers or a decline in demand from one or more of these customers, increase in the cost, disruption of supply or shortage of ingredients, other raw materials or packaging materials, changes in laws and regulations relating to beverage containers and packaging, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.