SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

June 02, 2016 09:05 ET

Alkaline Water Co. Leads Growth in Northern California and Holds 1st Place in Arizona

Alkaline88 Sales Growth of 277% in NorCal and Top Position in Arizona Result From Expansion Push and Increased Production

SCOTTSDALE, AZ--(Marketwired - Jun 2, 2016) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, proudly announced today that it has been advised that according to recent Nielsen data which measures global consumer trends and habits in over 100 countries worldwide, Alkaline88 leads category sales growth in Northern California and is also ranked the number one best-selling Alkaline water in Arizona.

"Recent reports indicate Northern California sales of Alkaline88 are up 277% firmly placing us in the number two position behind a product that has been in the market for over 10 years. Our growth significantly outpaces our competitors. Our products are available in all major supermarkets, including Luckys, SaveMart, Smart and Final and Sprouts, plus our most recent placement at Safeway stores. In addition, we are well positioned at many leading independent natural food outlets. Northern California has clearly embraced the value of Alkaline88 and we anticipate substantial growth in 2016," says Steven P. Nickolas, Alkaline Water Company President and CEO.

"In Arizona, we are currently ranked #16 in the Water-Bottled, Still/Non-Carbonated Category," continued Mr. Nickolas. "This positioning means we remain the number one alkaline water by a significant margin. Now that we are positioned with Safeway/Albertsons we anticipate a meaningful gain in market share across the entire state. As I have noted previously, the Nielsen data focuses on reports from certain participating key retailers, but we are seeing additional and excitingly positive news from our many other important accounts from across both of these important territories. The efforts invested into our ongoing expansion plans along with our increased production capabilities are clearly bearing fruit and the results are unmistakably positive."

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com.

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements:
This press release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, The Alkaline Water Company Inc.'s expectations for continued growth and expansion of the Alkaline88 brand over the next fiscal year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States of America. Although we believe that any beliefs, plans, expectations and intentions will prove to be accurate, investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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