SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

July 29, 2014 09:05 ET

Alkaline Water Co. Noted for Innovation in Seeking Alpha Article Alongside Beverage Sector Majors

Upbeat Consumer Beverage Article Positions Company at the Forefront of Sector Trend

SCOTTSDALE, AZ--(Marketwired - Jul 29, 2014) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, was identified yesterday as part of an important, technology-driven subsector of the beverage industry in an article published on noted online research platform Seeking Alpha (http://seekingalpha.com).

The article, titled "What's Spouting: The Consumer Bottled Water Sector" identified several key factors in this growing beverage sector:

  • The demand in the bottled water sector both globally and domestically is increasing, as demonstrated by increased CAGR.
  • Technology has driven this market and continues to drive this market.
  • Beverage companies with a water bottle strategy are on track to increase share value.

The author emphasized the ongoing health and growth of the sector and noted that "the largest portion of this global market is unflavored water, which is anticipated to reach $166 billion by 2018 with CAGR at 10.5 percent. A deeper dive reveals that flavored and functional water are anticipated to see the largest growth to approximately $29 billion over the same period with CAGR at 12 percent."

The article goes on to identify that "Health benefits aside, ionized waters and vitamin-enhanced waters are now the focus throughout the subsector." The author also notes, "To understand how the subsector began overtaking traditional soda sales, and what new technologies are flowing, investors should look to these smaller bottled water companies which have led the way in innovation. One such company is The Alkaline Water Company Inc. (OTCQB: WTER) sells its main product, Alkaline88, in 49 of the U.S. states and the District of Columbia, representing 6,000 retail outlets."

Alkaline Water Co. President & CEO Steven Nickolas states, "We are delighted to receive a mention alongside some of the biggest players in the beverage industry. Our product, packaging and approach is the result of significant study and years of experience in the beverage sector. Coke alone owns or licenses more than 500 nonalcoholic beverage brands, primarily carbonated beverages but also a variety of still beverages, including: waters, enhanced waters, juices and juice drinks, bottled teas and coffees, and energy and sports drinks. Obviously we believe that small, nimble companies can still make a difference when it comes to innovation and that's something the big players are clearly keeping an eye on."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCQB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively packaged Alkaline88 water beverage products. Visit us at:www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes (plus 700ml in select markets). The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Disclaimer Regarding Third Party Website
This news release provides links to a website operated by a third party. These links may be of interest or of use to you, and are provided for convenience only. The Company does not approve or endorse the content, information or materials available on such third party website. In addition, the Company makes no representation regarding, and is not responsible for, the content, information or material available on such website. If you decide to access such website, you do this at your own risk, and the Company will not be liable for any loss or damage associated with your use of, or reliance on, the content, information or material available on such website.

Article source:
http://seekingalpha.com/article/2347145-whats-spouting-the-consumer-bottled-water-sector

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the statements that beverage companies with a water bottle strategy are on track to increase share value; the unflavored water market is anticipated to reach $166 billion by 2018 with CAGR at 10.5 percent and flavored and functional water are anticipated to see the largest growth to approximately $29 billion over the same period with CAGR at 12 percent; and the Company's belief that small, nimble companies can still make a difference when it comes to innovation. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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