SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

April 27, 2016 16:46 ET

Alkaline Water Co. Number One in Southern California Market

Alkaline88 Hits 16th Overall in Regional Bottled Still Water Segment

SCOTTSDALE, AZ--(Marketwired - Apr 27, 2016) -  The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, is proud to announce that it has been advised that according to recent Nielsen data which measures global consumer trends and habits in over 100 countries worldwide, Alkaline88 continues to firmly hold its place as the best-selling Alkaline water in Southern California.

"We are delighted by news that Alkaline88 is both the number one Alkaline water product in Southern California, but has also moved upwards to rank as 16th overall in the entire bottled water still/non-carbonated segment," notes Steven P. Nickolas, Alkaline Water Company President and CEO.

"Over a measured 24 week period ending in March, our numbers across all product sizes were up 177%," continued Mr. Nickolas. "While the recent Nielsen data focuses on reports from certain participating key retailers, we are further encouraged by additional positive news from our many other important accounts from across the entire region. We believe we are seeing the early results from our ongoing expansion plans along with obvious benefits from our increased production capabilities."

Nickolas concludes, "This news positions us for great success and is highly motivational for our whole team as we ramp up for the upcoming summer season. I want to take this opportunity to thank everyone involved for their continued efforts." 

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements:
This press release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, The Alkaline Water Company Inc.'s expectations for continued growth and expansion of the Alkaline88 brand over the next fiscal year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States of America. Although we believe that any beliefs, plans, expectations and intentions will prove to be accurate, investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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