SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

August 14, 2014 09:05 ET

Alkaline Water Co. Outsells Its Competitors at the Albertsons Stores in Southern California

Nielsen Report Shows That Alkaline88 Is the Best-Selling Alkaline Water in Albertsons Stores for the Southern California Market

SCOTTSDALE, AZ--(Marketwired - Aug 14, 2014) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is proud to announce that according to recent Nielsen Data* which measures global consumer trends and habits in over 100 countries worldwide, Alkaline88 is the best-selling Alkaline water and is also the #6 best-selling bottled water over the past 24 weeks in Southern California Albertsons Stores (www.albertsons.com).

Headquartered in Boise, Idaho, Albertsons operates 178 stores in the state of California alone. Alkaline88 started selling to Albertsons in California just over a year ago; during that time Alkaline88 has beat every other Alkaline water on Albertsons store shelves to become the #1 selling Alkaline water over competitors who have been in the marketplace for over 15 years. Alkaline88 is experiencing similar results in other California grocery store chains as well.

Alkaline Water Co. National Sales Manager Frank Chessman comments, "We are pleased but not surprised that in just over a year, Alkaline88 has become the #1 selling Alkaline water in Albertsons Southern California market. Consumer response to all of our Alkaline88 products has exceeded our expectations and has continued to fuel our growth across the country. Alkaline88 products are consistent with Albertsons ongoing philosophy, 'to give customers products they want, at a fair price, with lots of care along the way.' We are looking forward to a long term, mutually beneficial relationship with Albertsons for many years to come."

*Nielsen Data, Albertsons Southern California Division, Bottled Water (Non-Carbonated): Brand Analysis, latest 24 weeks ending July 5, 2014

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCQB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com

About Alkaline Water Products
Alkaline88's premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes (plus 700ml in select markets). The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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