SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

February 05, 2014 09:05 ET

Alkaline Water Co. Prepares to Build Growth at 2014 KeHE Summer Selling & Product Innovation Show in New Orleans

Trade Event Drives Attention, Grows Relationships and Builds Teamwork

SCOTTSDALE, AZ--(Marketwired - Feb 5, 2014) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is very pleased to announce its participation as an exhibitor at KeHE Distributors key seasonal trade event, held February 4-5 in New Orleans, Louisiana.

KeHE Distributors LLC (www.kehe.com) works with over 3500 manufacturer's, importers and other product supply partners to provide retailers of all types and sizes with specialty and natural products their end-consumers desire. The company operates 12 warehouse facilities supporting retailers across multiple channels in Canada, the U.S., Mexico, the Caribbean, and Central and South America.

The 2014 KeHE Summer Selling & Product Innovation Show is an extraordinary opportunity to bring together customers, exhibitors, brokers and company employees into a single venue to grow and share a vision for retail success.

Steven Nickolas, President & CEO of The Alkaline Water Company, Inc., observes, "We are excited to be exhibiting at this very important event. It's a great opportunity to acquire some personal time with the literally thousands of retail customers in attendance. We are going to try to best use that time by making our presence known and to ensure we secure as many retail calls as possible. We are aiming to expand our distribution volume, and so from a sales perspective this is a very important show. It's also as a great venue to get to know the KeHE team better and to build on our growing relationships within the company. Going in to this event, I am already pleased to state that our experience with KeHE has consistently proven to us that we are dealing with the most professional distributors we have had the good fortune to meet. By the end of the show, we hope to have met many new friends and supporters for our growing Company." 

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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