SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

October 30, 2013 09:05 ET

Alkaline Water Co. Product Visibility Continues to Grow With Placement at Smith's Food & Drug (a Division of Kroger Co.)

SCOTTSDALE, AZ--(Marketwired - Oct 30, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to announce it has received an initial order from Smith's Food and Drug stores (Smith's).

Smith's encompasses a key geographic sales territory extending across the Rocky Mountain region to encompass much of Utah, Nevada, New Mexico, Arizona, Montana, Idaho and Wyoming. Product placement at Smith's further propels the growth and consumer acceptance of Alkaline88 across an increasingly mainstream segment of the national grocery marketplace.

Steven Nickolas, President & CEO of The Alkaline Water Company Inc. remarks, "With this order by Smith's, we are rapidly closing in on a significant milestone in terms of achieving broad visibility at traditional and well established retail outlets across a major part of the Western US. To-date, our trade orienteered marketing efforts have paid outstanding dividends in terms of placement far better than we had ever hoped to achieve when we first set out to offer consumers a superior drinking water."

Smith's is a division of the Kroger Co. (NYSE: KR), one of the nation's largest grocery retailers, From its regional headquarters in Salt Lake City, Utah Smith's operates 131 stores in seven western states. Smith's charitable giving, in partnership with 15,600 associates, generous customers and suppliers, totaled $10 million in cash and food products to local organizations in 2012. For more information: www.smithsfoodanddrug.com or https://www.facebook.com/Smiths.

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align the pH level where chemists have seen its benefits. Though the trade name is not prominent on the label, it does reference the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the statement that the Company's product placement at Smith's Food & Drug further propels the growth and consumer acceptance of Alkaline88 across an increasingly mainstream segment of the national grocery marketplace. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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