Alkaline Water Co. Products Now Available at Fry's Food Stores Inc., (a Division of Kroger Co.)

SCOTTSDALE, AZ--(Marketwired - Oct 8, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, has announced its upcoming product availability at all 119 Fry's Food Stores in Arizona.

This announcement signals the company's further penetration into the Arizona market, and is a pivotal step in reaching its national expansion goals. Introducing the product in Fry's Food Stores provides a valuable strategic opportunity focused on one of the company's clearly identified demographic consumers; health conscious female consumers aged 25-55. The product placement in Fry's Food Stores comes as a continuation of the company's ongoing and successful relationship with Cashman-Edwards, Inc., a leading broker in the Arizona retail grocery marketplace.

Fry's Food Stores is headquartered in Tolleson, Arizona. The company employs nearly 18,000 Arizona residents. The 119 Fry's Food Stores service more than one million households per week. Fry's has been serving Arizonans' with fresh food at famous low prices since 1960. In 2012, Fry's was honored with the Arizona Fundraising Professionals "Outstanding Corporation" award for its community service and philanthropic efforts. The company also received a "Best Place to Work 2012" and "2013 Top Companies" award. For more information, visit the company's website at www.frysfood.com or check them out on Facebook. Fry's is a division of the Kroger Co.

Steven Nickolas, President & CEO of The Alkaline Water Company Inc., remarks, "I can't tell you how important this relationship with Fry's Food Stores is, and what it means for the future of Alkaline88. Fry's is the largest grocery chain, by far, here in our home state of Arizona. Our placement at Fry's Food Stores increases our products exposure to millions of potential customers".

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align the pH level where chemists have seen its benefits. Though the trade name is not prominent on the label, it does reference the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the statement that the Company's placement at Fry's Food Stores increases its products exposure to millions of potential customers. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.