SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

May 05, 2016 09:05 ET

Alkaline Water Co. Products Now Available in All 99 Safeway Stores Across Oregon

Company Continues Regional Expansion as Product Gains Acceptance With Health Conscious Community

SCOTTSDALE, AZ--(Marketwired - May 5, 2016) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, is pleased to announce continued penetration into the Pacific Northwest marketplace with news of product placement acceptance at all Safeway stores across Oregon.

Steven P. Nickolas, CEO and President of the company advises, "As soon as we turned our focus onto the Pacific Northwest the interest has been stupendous. There's a large and growing health conscious community in this region and the team at Safeway know their audience. We are delighted they are placing our product into all 99 stores in the region. We look forward to building on this opportunity as we continue to increase our presence across the entire territory."

Founded in 1915, Safeway has long been an innovator in the industry. In the 1930s Safeway introduced produce pricing by the pound, adding "sell by" dates on perishables to assure freshness, nutritional labeling, even some of the first parking lots. In January 2015, AB Acquisition LLC, and Safeway completed a merger that created one of the largest food and drug retailers in the country, with over 2,200 stores in 33 states and the District of Columbia, and employing approximately 265,000 people.

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com.

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements:
This press release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, The Alkaline Water Company Inc.'s expectations for continued growth and expansion of the Alkaline88 brand over the next fiscal year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States of America. Although we believe that any beliefs, plans, expectations and intentions will prove to be accurate, investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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