Alkaline Water Co. Ramps Up Product Placement in Texas Through Agreement With North Central Distributors of Dallas

SCOTTSDALE, AZ--(Marketwired - Oct 31, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to announce its entry into a product distribution agreement with North Central Distributors ("North Central") of Dallas, Texas.

North Central is an independent convenience store distributorship servicing all major categories with high quality branded products, competitively priced with superior service levels. The company has been servicing the North Texas area since 1926 and to this day continues the family tradition of directing the companies' resources toward assisting independent store owners in reaching their sales volumes and profit goals.

The North Central Distributors sales team has well over 100 years of experience in the convenience store trade and offers on-time product delivery utilizing real time tracking of its fleet of delivery trucks backed by a state of the art system to provide prompt customer service in order to build sales volume and profitability for each and every account.

Steven Nickolas, President & CEO of The Alkaline Water Company Inc., remarks, "North Central operates a very efficient program dedicated to ensuring prompt product placement and restocking needs are met promptly and consistently. As a result, they have built an excellent infrastructure and solid relations in the convenience store sector across their territory. We feel certain they can greatly assist us in getting Alkaline88 into and across the Texas marketplace quickly and efficiently. We are very pleased to have this opportunity to partner with them."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

The Alkaline Water Company Inc. initially launched its bulk alkaline water products under the trade name Alkaline84. The trade name was later changed to Alkaline88 to better align with the pH level where chemists have identified benefits. Though the trade name is not prominent on the product label, it references the pH level of 8.8.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's belief that North Central Distributors can greatly assist the Company in getting Alkaline88 into and across the Texas marketplace quickly and efficiently. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.