SOURCE: The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc.

August 20, 2014 09:05 ET

Alkaline Water Co. and Super Store Industries Distribution Aims to Flood Northern California Market Segment

SCOTTSDALE, AZ--(Marketwired - Aug 20, 2014) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is very pleased to include leading Northern California grocery distributors Super Store Industries ("SSI") as part of our rapidly growing national distribution efforts. SSI currently services Alkaline88 placement at FoodMaxx Supermarkets with Save Mart and Lucky Supermarkets slated for September launch dates.

Super Store Industries (http://www.ssica.com) is dedicated to providing their customers with high quality dairy products and efficient warehousing and distribution. The Lathrop, CA division of Super Store Industries is one of the most modern and efficient warehouses in the industry. Situated on 106 acres just minutes from the main regional transportation arteries (I-5, SR-99, I-205 and I-580) in Northern California. With over 750,000 square feet of dry warehouse and 150,000 square feet of frozen, the Lathrop warehouse ships over 1 million dry and frozen cases per week. The facility operates around the clock, seven days a week to supply more than 250 Central California and Nevada grocery stores. SSI distribution strives to accomplish one goal: Safe and accurate on-time shipments with 90% of customer orders transmitted, selected, loaded and shipped daily. SSI has an inventory of over 14,000 SKUs, encompassing 84,000+ rack positions, which is valued at approximately $45,000,000.

Alkaline Water Co. President & CEO Steven Nickolas notes, "We are delighted to work with Northern California's largest distributor and excited by the major increase this means for our product positioning across the entire territory. It's an ideal market for our product and once again we are quickly moving to dominate the alkaline water sector in every new market we open up."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCQB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively packaged Alkaline88 water beverage products. Visit us at:www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes (plus 700ml in select markets). The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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