Alkaline Water Co. Surfs Into Hawaii With Triple T Corporation

Alkaline88 Aims for Endless Summer Success With Direct to Store Distribution (DSD) in the Aloha State


SCOTTSDALE, AZ--(Marketwired - Jul 16, 2015) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, today announced entry into a key direct to store distribution ("DSD") agreement with Hawaii-based Triple T Corporation ("Triple T").

As part of the agreement with the Alkaline Water Co., Triple T Corporation will act as exclusive direct to store distributor (DSD) for the entire Hawaiian region. Triple T has successfully secured distribution agreements with 7-11 of Hawaii (convenience) and Foodland (grocery), the largest operators in their respective categories across the island chain.

In June, Triple T Corporation's President and CEO, Mr. Kaui Kauai placed an order for 12-containers (approximately 15,000 cases) of product. Subsequently, 7-11 of Hawaii positioned Alkaline88 in 500ml and 700ml sport-cap in all its stores statewide and it is reported that several stores have already sold through their initial inventory. 

Furthermore, Triple T has purchased radio ads beginning in July which will run through the busy summer season. The company anticipates favorable results from both the radio campaign and an ongoing grass roots and social media marketing strategy targeting both locals and tourists. These efforts, combined with the unique geographical challenges the islands present, has led Triple T to further their reach by engaging a number of sub-distributors in order to maximize product placement efforts across the region.

"I have an extensive and successful business history with the great State of Hawaii and am delighted to have the opportunity to work with the committed and enthusiastic team at Triple T," states Steven Nickolas, Company CEO. "The agreement provides that Triple T pick up our product direct from our state-of-the-art co-packing facility at UNIX Packaging, Inc. of Montebello, California. Working with a visionary distributor who understands the trending importance of our product, especially in a sunshine state visited by millions of tourists every year, combined with near zero shipping costs for us, is a win-win for all concerned and we are really looking forward to growing a great, long-lasting relationship together."

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting: www.thealkalinewaterco.com

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged in 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

Contact Information:

Contacts:
WTER Investor Relations,
The Alkaline Water Company Inc.
(480) 656-2423
investors@thealkalinewaterco.com