SCOTTSDALE, AZ--(Marketwired - Aug 21, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold as a premier alkaline drinking water for balanced lifestyles, wishes to advise it has initiated manufacturing plans to meet the growing demand for Alkaline Water products.
As a result of early successes regarding product placement at key retail outlets, and in support of the Company's ongoing aggressive national market expansion efforts, the Management team identified the need to immediately embark on a program to build a number of additional proprietary Alkaline Water manufacturing systems. As such, the Company has entered into a contract to commence fabrication of the requisite equipment.
"These water systems are designed to exacting specifications and built under exclusive license by an Arizona-based specialty equipment manufacturer," states Steven Nickolas, President and CEO of The Alkaline Water Company. "They are tasked with production design, fabrication, field service and technical support for each installation. Each system is rigorously tested and calibrated before shipping, and again upon arrival at its destination facility, prior to commissioning and activation."
The Alkaline Water technology will be deployed directly at partner bottling facilities located strategically across the country. Subject to demand, some bottling companies may initially require only a single mechanism, with several key bottlers already identified as recipients for multiple devices. The Company has projected a need for up to fourteen (14) additional systems over the next twelve to eighteen months.
"We are thrilled by the initial adoption and interest we are receiving in virtually every market we have contacted to-date," Mr. Nickolas continues, "We reviewed our plans for distribution and felt that given the effectiveness of our marketing we needed to proactively address future demand. Our premise all along has been to offer a high-quality and affordable product for consumers. To achieve this, our operational approach has been based on bulk retail packaging. To keep costs down we must minimize transportation costs, and the best way to achieve this while maintaining quality control efficiencies is through distributed manufacturing right at the bottling facilities. Today's agreement with our equipment partner is a key strategic development aimed at ensuring our goals are consistent with our growth projections. Frankly, we are very pleased to be taking these steps today."
Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.
The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline84 branded beverage products.
About our Alkaline Water
The Company's Alkaline Water product is a pH balanced bottled alkaline drinking water enhanced with 84 trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The product is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a number of major retail locations across the southwestern United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.
Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the statements regarding the Company's plan for the deployment of the Alkaline Water technology at partner bottling facilities and the Company's projection of a need for up to 14 additional systems over the next twelve to eighteen months and the statement that the agreement with the Company's equipment partner is a key strategic development aimed at ensuring the Company's goals are consistent with the Company's growth projection. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.