SOURCE: Alkame Holdings, Inc.

February 10, 2014 07:00 ET

Alkame Water Signs Exclusive National Radio Marketing and Media Deal With Soy Sauce Media

LAS VEGAS, NV--(Marketwired - Feb 10, 2014) -  Alkame Holdings, Inc. (OTCBB: ALKM) (OTCQB: ALKM), a health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products, is pleased to announce that the Company has entered into a Marketing and Media Agreement (the "Agreement") with Soy Sauce Media LLC ("Soy Sauce Media"), a California-based entertainment company.

Under terms of the Agreement, Alkame Water will become the exclusive water advertiser on three of Soy Sauce Media's nationally syndicated radio shows and also retained the same first right of refusal on all other Soy Sauce Media productions.

"This exclusive marketing and media agreement will allow Alkame to effectively leverage Soy Sauce Media's industry expertise and well-established sports, heath, and fitness focused listening audiences to promote our unique brand across the country," commented Robert Eakle, CEO of Alkame Holdings, Inc. "Based on audience demographics and the strength of the talk radio format, we are very confident that a large percentage of Soy Sauce Media's listening audience will be excited to learn about the science behind Alkame and how our many athlete ambassadors use our patented formula and water to improve their performance -- on and off the field."

The three national syndicated Soy Sauce Media radio shows identified in the Agreement are:

"All Action Sports Radio"

Sports radio in America is dominated by coverage of NFL, MLB, NBA, NASCAR, and college sports. All Action Sports Radio is dedicated to complete coverage of the action sports industry -- surfing, skateboarding, BMX, Motocross, skiing, snowboarding, and more. It's time to get up close and personal as All Action Sports Radio provides a unique, year-round perspective with in-depth interviews with the world's greatest athletes and emerging stars, industry insiders, reviews of the hottest equipment, celebrity guests, and amazing giveaways. National coverage

"Blueprint Champ Radio"

Reaching a national audience across the USA, Blueprint Champ Radio (short for Blueprint of a Champion) is geared toward student athletes, parents & coaches to promote success through sports. The show offers tips & tricks on topics like goal setting, leadership, time management, health/nutrition, and takes questions from students, parents, and coaches, and incorporates inspiring interviews from legendary coaches and athletes. From student athletes featured from around the country to coaching, mental toughness and parent-interaction segments, Blueprint Champ Radio is a show like no other.

"Life in the Groove"

Life in the Groove is a high-energy, fun show chock full of tips & inspiration for living fit, strong, healthy and in your groove. The show is upbeat, motivational & packed with practical info from host & fitness guru Tina Anderson. She shares her own insights and features guest experts on diet, exercise, health & wellness -- and takes listener calls with questions and inspiring stories. Heard across the country in over 50+ markets and growing.

In addition to a block of commercial airtime to be used by Alkame Water as needed on all three nationally syndicated Soy Sauce Media shows, the media program also includes Studio Naming Rights, inclusion into all show social media formats/channels including but not limited to Facebook, Twitter, blogs, etc. Also as part of the Agreement, Alkame may also participate in various produced and edited Soy Sauce Media videos (length and content to be mutually agreed upon), various Alkame sponsored athlete interviews along with presence at all "live" broadcasts including banner and product on-site and product placement services for TV and film projects.

"We are thrilled to be partnering with such an innovative company as Alkame Water," said Steve Poore, partner at Soy Sauce Media. "With its patented technology, we are eager to share Alkame's unique story with our national audience."

About Soy Sauce Media LLC

Based in Los Angeles, California, Soy Sauce Media is an entertainment company that manages exceptional talent and develops inspiring content -- from radio and TV to film and music. Inspire. Inform. Entertain.

About Alkame Holdings, Inc.

Alkame Holdings, Inc. is a publicly traded health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products. The Company's wholly-owned subsidiary, Alkame Water, Inc., markets and distributes micro-clustered, alkaline, antioxidant and oxygenated bottled water utilizing an exclusive patented formula and technology. Alkame's patented technology creates water with several unique properties which allow the body to absorb and utilize it more efficiently and help to achieve an optimal pH balance. The patented Alkame technology also increases the available oxygen content and absorbability which equates to more fuel for improved metabolic efficiency, boosted immune system, and improved cardio respiratory function. Not all waters are created equal™. For more information, visit www.alkamewater.com.

Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

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