SOURCE: Alkame Holdings, Inc.

April 28, 2014 08:00 ET

Alkame Water to Rollout Alkaline Bottle Water Product Lineup Across NYC

LAS VEGAS, NV--(Marketwired - Apr 28, 2014) - Alkame Holdings, Inc. (OTCBB: ALKM) (OTCQB: ALKM), a health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products, is pleased to announce that the Company has entered into a strategic business alliance with Tiny Giant LLC., a fully integrated brand management firm located in New York City. Tiny Giant will assist in achieving market penetration of the Alkame Water product line in NYC across all five NYC boroughs (Manhattan, Brooklyn, Queens, The Bronx, and Staten Island) with sales, distribution, merchandising and sampling programs.

Tiny Giant's Distribution Program will align the Alkame brand of alkaline bottled water with the right distributors from within their network to suit Alkame's specific distribution needs. Tiny Giants "Feet in the Street Program" provides ongoing sales support in NYC, the most competitive market in the country, and this alliance should yield immediate and ongoing sales results at street level where beverage brands are built.

Tiny Giant's Merchandising Programs include but are not limited to packing out major retail chains, fighting for eye level shelf space in NYC's prime retail outlets, and implementing rack and display programs. Lastly, Tiny Giant's sampling programs are a well-established way to reach NYC consumers and will assist in separating the Alkame brand from the pack.

Mr. Robert Eakle, CEO of Alkame, commented, "We could not be more excited. We have looking for the right sales and marketing arm for New York City and I think Tiny Giant is ideal for the job. New York City has historically been one of the toughest markets to break into and this partnership it will allow for an experienced local sales staff to hit the streets and build market share each day."

Heading up the Tiny Giant team is Steve Torres, a New York City beverage veteran, who previously owned a beverage direct store delivery distributorship in NYC that was acquired two years ago. Steve and his team will work daily with their distribution network contacts to introduce the Alkame brand of alkaline water to all national and regional accounts.

About Alkame Holdings, Inc.

Alkame Holdings, Inc. is a publicly traded health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products. The Company's wholly-owned subsidiary, Alkame Water, Inc., markets and distributes micro-clustered, alkaline, antioxidant and oxygenated bottled water utilizing an exclusive patented formula and technology. Alkame's patented technology creates water with several unique properties which allow the body to absorb and utilize it more efficiently and help to achieve an optimal pH balance. The patented Alkame technology also increases the available oxygen content and absorbability which equates to more fuel for improved metabolic efficiency, boosted immune system, and improved cardio respiratory function.

Not all waters are created equal™. For more information, visit www.alkamewater.com.

Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that the Company will release additional bottle sizes and expand distribution for the Company's products, the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

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