SOURCE: All American Pet Company, Inc.

All American Pet Company, Inc.

September 21, 2010 06:00 ET

All American Pet Company Expands Sales Force to Accommodate Its National Product Rollout

BEVERLY HILLS, CA--(Marketwire - September 21, 2010) -  All American Pet Company, Inc. (PINKSHEETS: AAPT), makers of the super premium natural dog food brands Grrr-nola® Natural Dog Food, Grrr-nola® Natural Food Bar, and Bow Wow Breakfast®, announces it has expanded its sales team with the addition of a five member lead sales team to accommodate the company's establishment of a national product distribution network.

Lisa Bershan, President and director of sales, stated, "Our team of senior account managers have more than 150 combined years of successful retail experience. In addition, our new sales staff brings 40 associates with direct relationships to virtually every pet food buyer in the US and Canada." Bershan added, "In today's challenging economy and ever changing retail environment, it is crucial to have personal relationships with accounts to successfully navigate the unique practices and procedures of each retailer -- this is especially true for new vendors offering first to market products like our Grrr-nola® nutritional dog food bars."

All American's approach to the retail dog food category is focused on the broad potential offered by the convenience factor of our products that make it accessible to customers in all 250,000 retail doors, not just the 58,000 super markets. Our goal is to have our products on the shelf in locations ranging from convenience, drug, pet specialty, supermarket, big box, discount and farm outlets -- all these in addition to innumerable online merchant and affiliate network retailers. While no brand can be all things to all people, Grrr-nola Natural can be everywhere consumers are shopping, not just the traditional outlets for buyers for our super premium quality heart-healthy products.

About -- All American Pet Company produces healthy products for dogs, with the core product being super premium dog food. We produce, market and sell super-premium dog food under the brand names Grrr-nola® Natural Dog Food, BowWow Breakfast Cereal®, and a full line of super premium dog nutritional bars (a full 8 ounce meal serving) in a 4 ounce bar that are portable, convenient and healthy. We believe that this new form of super premium dog food will revolutionize the industry for the dog "on the go." They bring the convenience of a dog food without the bag and the bowl as well as the opportunity of selling the bars not only to mass merchants, supermarkets and pet centers, but also in drug stores and convenience stores that carry a limited range of dog food.

Forward Looking Statement: This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.

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