SOURCE: All American Pet Company, Inc.

All American Pet Company, Inc.

September 28, 2010 06:00 ET

All American Pet Company Inc. Dog Nutritional Bar Targets Convenience Stores and Drug Chains

BEVERLY HILLS, CA--(Marketwire - September 28, 2010) -  All American Pet Company® Inc. (PINKSHEETS: AAPT) makers of super premium dog food brands Grrr-nola® Natural Dog Food, the Grrr-nola® Food Bar, and BowWow Breakfast®, announces the success of its product launch strategy focused on the drug store and convenience store marketplace.

Barry Schwartz, CEO of AAPT, said, "The convenience factor of consumer products is an attribute that cannot be overlooked. The new Grrr-nola Natural 4oz food bar for dogs, which is the equivalent of an 8oz meal, and the new 4oz grab & go single serve Grrr-nola Natural dog food package are a perfect fit for the time challenged lifestyles of consumers. Families pressed for time are now shopping in full service drug and expanded convenience stores. The one stop convenience of prescriptions, health & beauty with expanded food choices from a smaller conveniently located store location has sparked a proliferation of new product forms for consumers."

Consumers know that their personal health, and the health and well being of their dogs are linked. The heart-healthy Grrr-nola® Dog Food Bar that doubles as a heart healthy snack is a smart choice. Finding Grrr-nola Natural® dog food products on the shelves of a national drug store chain is not just a good idea for the store, it's also good for our pets.

Among the 37,700 national drug stores, pet products posted a 67 percent increase in sales from the previous year. Of the eleven categories showing the strongest growth in drug stores, eight are foods. Add to those numbers the 138,205 convenience stores, and one realizes that supermarkets, big box retailers and pet specialty stores no longer are the primary shopping location for the "need-it-now" consumer.

Lisa Bershan, President of AAPT, stated, "We are very excited about the opportunity to focus on this very large and un-tapped distribution channel for our new product forms. In addition to the health advantages, our convenient packaging now allows us to achieve a much broader product placement footprint, thereby touching many more customers."

About -- All American Pet Company produces healthy products for dogs, with the core product being super premium dog food. We produce, market and sell super-premium dog food under the brand names Grrr-nola® Natural Dog Food, BowWow Breakfast® Cereal, and a full line of super premium dog nutritional bars (a full 8 ounce meal serving) in a 4 ounce bar that are portable, convenient and healthy. We believe that this new form of super premium dog food will revolutionize the industry for the dog "on the go." They bring the convenience of a dog food without the bag and the bowl as well as the opportunity of selling the bars not only to mass merchants, supermarkets and pet centers, but also in drug stores and convenience stores that carry a limited range of dog food.

Forward-Looking Statement: This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.

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