SOURCE: All American Pet Company, Inc.

All American Pet Company, Inc.

July 03, 2013 08:01 ET

All American Pet Company, Inc. Goes Global With NutraBar, the First True Food Protein Bar for Dogs

LOS ANGELES, CA--(Marketwired - Jul 3, 2013) - All American Pet Company, Inc. (OTCQB: AAPT) becomes a global brand with its presence on Amazon, world's largest online retailer with $61B in sales.

Lisa Bershan, President of AAPT, said, "The market place for our made in the USA NutraBars is now global and the brand will be available to 80M more dogs around the world -- The bowl is out and the BAR is in."

Amazon began merchandising all three NutraBar SKUs, Original, Low Fat and Senior on its domestic site, but shoppers from all over the world found it as easy to purchase NutraBars and have them shipped internationally with AmazonGlobal. In fact we are now on our fourth re-order for NutraBars and pleasantly surprised by the "BARS" reception outside the US.

Not to be outdone, a recent Wall Street Journal article notes that Walmart will be utilizing its 4000 stores as fulfillment centers to expand its online sales and investing $430M in logistics and fulfillment support. Moreover, each store will draw from on shelf store inventories to eliminate the need for the 40 distribution facility network that Amazon currently supports.

A recent Ogilvy & Mather Study on the impact of social media exposure found it to be the top driver of both impact and spending -- a 17% increase in brand spending by female shoppers affirms that marketing on line produces sales increases domestically and globally while raising the perception of those brands by 24%. AAPT just completed a successful sampling campaign and is now following with a $0.50 manufacturers' coupon to leverage our heightened brand awareness and convert it to sales.

ABOUT: All American Pet Company produces, markets, and sells all-natural super-premium patented wellness products under proprietary brand names specifically for dogs.

Forward-Looking Statements
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Contact Information

  • Contact Information
    All American Pet Company, Inc.
    For more information on the company, visit:
    Corporate Office: 310-689-7355
    Investor Relations: 310-689-7357