SOURCE: All American Pet Company, Inc.

February 27, 2008 09:30 ET

All American Pet Company Inc. Introduces New Line of Premium Dog Food for Mass Merchandisers and Big Box Chains

LOS ANGELES, CA--(Marketwire - February 27, 2008) - All American Pet Company, Inc. (OTCBB: AAPT) -- the manufacturer and distributor of nutrition-based dog food announces the introduction of its new line of premium gourmet dry dog food "All Day-Every Day."

Mr. Barry Schwartz, President of AAPT, stated, "We were the first company to target the morning meal for dogs which gained us placement in over 7,000 supermarkets and now we plan to create direct distribution to the mass merchant retailers and big box chains with the introduction of our new line." Mr. Schwartz added, "We believe that 'All Day-Every Day' along with our other brands are nutritionally the best dog food products on the market."

All of the products manufactured by All American Pet are manufactured in the U.S. under strict manufacturing guidelines. AAPT is increasing its sales and marketing efforts with the addition of a food brokerage firm that specializes in Mass Merchant and Big Box Store sales. They are working closely with Lisa Bershan who heads our marketing and sales operations. In addition to the launch of our products for the mass market, our combined sales team is actively exploring a range of strategic alternatives and alliances that will build our sales and marketing capabilities.

Ms. Bershan, EVP Sales, stated, "The introduction of our new line of dog food products are positioned to maximize the trend towards the humanization of dogs with a variety of shapes and flavors which we believe will be an exciting, new and unique concept in pet nutrition and focus on the needs of mass marketers to provide premium products to their customers."

While AAPT remains focused on its current business opportunities, management is mindful of the near term challenges facing the company as AAPT is at a critical stage in its growth cycle. The Board has begun to explore a range of strategic, value creation opportunities available to the company. Strategic alternatives include operating under a revised business plan, licensing the company's products to others, reviewing the capital structure and identifying strategic partnerships or other collaborative agreements among other possibilities. We plan to continue to execute on the company's core plan with the ultimate goal of maximizing shareholder value.

About All American Pet Company Inc.:

We formulate, produce, sell and distribute a growing group of super-premium dog food developed with leading pet nutritionists with all products being manufactured and sourced in the U.S. Our first brand was BowWow Breakfast Cereal, which was available in over 7,000 supermarkets throughout the U.S. Additionally, products have now been developed to coincide with a trend towards the humanization of dogs and are targeted at mass market retailers and big box stores.

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of financing, and many other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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