SOURCE: All American Pet Company, Inc.

June 11, 2008 10:30 ET

All American Pet Company, Inc. Introduces Viral Marketing Campaign to Coincide With Retail Product Introductions

LOS ANGELES, CA--(Marketwire - June 11, 2008) - All American Pet Company, Inc. (PINKSHEETS: AAPT) -- the manufacturer and distributor of nutrition-based dog food -- announces the introduction of its new online marketing program to support the introduction of its new line of premium gourmet dry dog food "All Day-Every Day."

Ms. Lisa Bershan, President, stated, "Important in marketing of our new line of products is the education of consumers through use of the internet to build awareness of our new product line 'All Day-Every Day' along with our 'Breakfast Brand' Products. We believe that an innovative viral marketing campaign will serve to educate consumers about the value of our high nutrition dog food and build brand recognition."

We were the first company to target the morning meal for dogs which gained us placement in over 7,000 supermarkets and now we plan to create direct distribution to the mass merchant retailers and big box chains supported by an interactive online presence. We have contracted with a digital marketing company for a series of web sites that feature content and interactivity as the main focus. The sites are being designed to promote our brands and educate consumers using the site about benefits of our products and "why" the consumer should feed our products to their pets for health and growth. All American Pet's products are manufactured in the U.S. under strict manufacturing guidelines and contain 100% American made ingredients.

Mr. Barry Schwartz, CEO, stated, "We remain focused on our core business and the retail markets for our product lines. Our management team is mindful of the challenges facing the company. Strategic alternatives continue to be explored that include operating under a revised business plan, licensing the company's products to others, reviewing the capital structure and identifying strategic partnerships with other innovated pet product companies among other possibilities."

About All American Pet Company, Inc.:

We formulate, produce, sell and distribute a growing group of super-premium dog food developed with leading pet nutritionists with all products being manufactured and sourced in the U.S. Our first brand was BowWow Breakfast Cereal, which was available in over 7,000 supermarkets throughout the U.S. Additionally, products have now been developed to coincide with a trend towards the humanization of dogs and are targeted at mass market retailers and big box stores.

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of financing, and many other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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