SOURCE: All American Pet Company

October 06, 2010 06:00 ET

All American Pet Company Inc. Presented at the Mid-States Distribution Fall Retailers Convention

BEVERLY HILLS, CA--(Marketwire - October 6, 2010) -  All American Pet Company® Inc. (PINKSHEETS: AAPT) makers of super premium dog food brands Grrr-nola® Natural Dog Food, the Grrr-nola® Food Bar, and Bow Wow Breakfast®, continues to build its national sales launch with its participation in the Mid-States Distribution, Fall Retailing Convention. This unique vendor introduction provided our Sales Team with the strategic opportunity to present our innovative product line directly to over 600 Home, Farm and Fleet retail locations nationwide. The presentation included an auditorium presentation of our product line and the pet wellness advantages of our products over the competition and was then followed by a two-day traditional booth-style convention.

Lisa Bershan, President, stated, "Getting the buy decision directly from both distributors of new products assures that our sales force can develop a true working partnership at a grass roots level so essential in today's challenging retail environment. AAPT's marketing plan includes the brick & mortar potential of 250,000 retail doors, which includes convenience, drug, pet specialty, supermarket, big box, discount and now Home, Farm and Fleet outlets. We are also launching an aggressive campaign focused on online merchants and affiliate network retailers. While no brand can be all things to all people, Grrr-nola Natural can be everywhere consumers are buying quality super premium dog food."

Mid-States Distributing Company is a buying cooperative that has been serving, Home, Farm and Fleet retailers across 25 states and four Canadian provinces. The merchandise mix of these stores consists of virtually every retail merchandise category from clothing to hardware to agricultural products. Most of the stores range in size between 150,000 to 200,000 square feet of retail space.

About -- All American Pet Company produces healthy products for dogs, with the core product being super premium dog food. We produce, market and sell super-premium dog food under the brand names Grrrnola™ Natural Dog Food, BowWow Breakfast Cereal™, and a full line of super premium dog nutritional bars (a full 8 ounce meal serving) in a 4 ounce bar that are portable, convenient and healthy. We believe that this new form of super premium dog food will revolutionize the industry for the dog "on the go." They bring the convenience of a dog food without the bag and the bowl as well as the opportunity of selling the bars not only to mass merchants, supermarkets and pet centers but also in drug stores and convenience stores that carry a limited range of dog food.

Forward Looking Statement: This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.

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