SOURCE: All American Pet Company, Inc.

November 13, 2008 09:15 ET

All American Pet Company, Inc. Retains the Investor Relations Group

Comprehensive Investor Relations and Media Outreach to Commence

BEVERLY HILLS, CA--(Marketwire - November 13, 2008) - All American Pet Company, Inc. (PINKSHEETS: AAPT) (www.bowwowbreakfast.com), a manufacturer and distributor of healthy dry dog food and natural, high nutrition formulas to promote overall health in pets, has retained the Investor Relations Group (IRG), a thirteen-year-old, highly recognized corporate communications firm based in New York City, to serve as its investor relations and public relations firm.

IRG will strive to increase All American Pet's public exposure and communicate the company's story through a focused campaign. On the investor relations front, IRG will use its proprietary database of investors to introduce All American Pet to targeted members of the investment community through pre-qualified one-on-one introductions, e-mails to professionals that have opted-in to receive communication, interviews, and traditional outreach. In the public relations arena, IRG will strive to educate audiences of editors, writers, and segment producers of local and national trade and consumer print, radio, online, and broadcast media outlets about All American Pet and its role in the market.

All American Pet's core products categories include super-premium dry dog food, the first-ever full meal replacement multigrain bars for dogs, and enhanced energy water.

"With our premiere brand, BowWow Breakfast Cereal, already a success in over seven thousand retail stores, and a growing line of products ready to roll out onto shelves, now is an opportune time for IRG to begin communicating our progress to the investor and media communities," said Lisa Bershan, President and CEO of All American Pet Company, Inc. "The fastest growing segment of the companion animal market is pet healthcare, with annual revenues of $34 billion, and pet nutrition is very much a part of that figure. We remain focused on our goal of becoming the category leader at the supermarket and big box retail level with a full line of competitively priced, healthy, natural products that appeal to dog owners."

About All American Pet Company, Inc.

All American Pet Company's mission is to make dog food healthy. The company formulates, produces, sells, and distributes a growing line of super-premium dog food developed alongside leading pet nutritionists. The company's premiere brand, BowWow Breakfast Cereal, was available in over seven thousand supermarkets and big box stores throughout the country. Additional products, including the first-ever full meal replacement multigrain bars for dogs and enhanced energy water, have been developed to coincide with a trend towards the "humanization" of pets and nutrition concerns for animals. True to its name, All American Pet Company manufactures and sources each of its products in the USA.

About The Investor Relations Group, Inc.

The Investor Relations Group, Inc. (IRG) offers a full-service corporate communications program designed to suit the many unique needs of public companies. The program utilizes a proprietary, targeted approach to reach institutional investors, analysts, and the media-at-large. For further information, please visit the company's website at www.investorrelationsgroup.com.

Safe Harbor Statement

The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission.

Contact Information

  • Contact:

    The Investor Relations Group
    Investor Relations:
    Rachel Colgate / Michael Crawford
    212-825-3210
    or
    Media Relations
    Susan Morgenbesser
    212-825-3210