SOURCE: All American Pet Company, Inc.

All American Pet Company, Inc.

July 05, 2013 10:41 ET

All American Pet Company, Inc. Samples NutraBars™, the First True Food Protein Bar for Dogs, to Walmart Customers to Promote Taste Testing and Repeat Purchases

LOS ANGELES, CA--(Marketwired - Jul 5, 2013) - All American Pet Company, Inc. (OTCQB: AAPT) All American Pet Company, Inc. took requests from 16,450 Walmart dog owners "hungry" for a free sample of its 4 ounce NutraBar that was promoted on Facebook for just 2 weeks and will continue as an ongoing marketing program.

Since February, AAPT has been fulfilling bi-weekly purchase orders to 1053 of the more than 4000 Walmart stores. 140 million shoppers visit Walmart weekly and research indicates that more than half of them own at least one dog. The easiest way to stimulate new product trial to this very fussy shopper is sampling. An Arbitron survey found that: 64% of consumers try the product after receiving a sample and 58% of consumers who received a product sample bought the product producing sales lifts for as many as 20 weeks after the sampling event.

Social media has proven to effectively personalize NutraBars for tens of thousands of dog owners. One customer wrote, "I put a whole NutraBar under my dog's dog food and she pushed all of the dog food out to get to the NutraBar."

Lisa Bershan, AAPT President said, "NutraBars offer the passionate dog owner the all-natural true food nourishment of a super-premium -- made in the US meal -- with the convenience of a great tasting snack bar. THE BOWL IS OUT -- THE BAR IS IN."

ABOUT: All American Pet Company produces, markets, and sells all-natural super-premium patented wellness products under proprietary brand names specifically for dogs.

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Contact Information

  • Contact Information
    All American Pet Company, Inc.
    For more information on the company, visit:
    Corporate Office: 310-689-7355
    Investor Relations: 310-689-7357