SOURCE: All American Pet Company, Inc.

All American Pet Company, Inc.

November 08, 2010 14:31 ET

All American Pet's Complete Line of Dog Food Is Now Natural to Meet Increased Demand for This Product Category

BEVERLY HILLS, CA--(Marketwire - November 8, 2010) -  All American Pet Company® Inc. (OTCQB: AAPT) (PINKSHEETS: AAPT), makers of super premium dog food brands Grrr-nola® Natural Dog Food, the Grrr-nola® Food Bar, and Bow Wow Breakfast®, has reformulated all of its products to qualify as "Natural Dog Food."

Barry Schwartz, CEO of AAPT, said, "The growing strength in natural pet food sales reflects consumer's interest in living well and longer and sharing those same ideals with their -- four legged -- family members. Consumers know that their personal health, and the health and wellbeing of their dogs are linked. Our entire product line is now Natural including the heart-healthy Grrr-nola® Dog Food Bar that doubles as a heart healthy snack, all of the Grrr-nola Natural® products, and the Bow Wow Breakfast® product line."

Lisa Bershan, President of AAPT, stated, "Our national sales team has targeted the major supermarket chains, big box retailers, and pet specialty stores with an added focus on the convenience shopper who is looking for natural products and frequents the national drug chains, convenience stores, and other non-traditional locations that interface with consumers on a frequent basis. To be on the shelves of this expanded list of convenience locations is not just a good idea for the store, it's also a good idea for our pets."

The All American Pet sales strategy closely mirrors the fact that US retail sales of Natural Pet products had been growing at double-digit rates for nearly a decade. Sales in the pet specialty channel rose 15% with a continued trend toward Natural. Supermarket and big box retailers accounted for less than 10% of natural pet food product sales in 2005; by the end of 2009 sales rose to 25%, according to Packaged Facts. Because non-traditional channels have emerged as a powerful venue for natural sales, as a result the market share of pet specialty stores has fallen from 88% to 66% expanding the options for All American Pet to address consumers directly at the convenience store level.

Mr. Schwartz added, "All American Pet's Natural Products are competitively priced as more than half of pet owners have confirmed they would buy natural pet products more often if these products were more affordable. Pet owners have humanized their four legged friends and made them members of the family with all the privileges that nutritional wellness can bestow on the pet's quality of life as it does for their owners."

About -- All American Pet Company produces Natural and Healthy products for dogs, with the core product being super premium Natural dog food. We produce, market and sell super-premium dog food under the brand names Grrrnola® Natural Dog Food, BowWow Breakfast® Cereal, and a full line of super premium dog nutritional bars (a full 8 ounce meal serving) in a 4 ounce bar that are portable, convenient and healthy. Our nutritional bars bring the convenience of a dog food without the bag and the bowl as well as the opportunity of selling the bars not only to mass merchants, supermarkets and pet centers but also in drug stores and convenience stores that carry a limited range of dog food.

Forward Looking Statement: This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.

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