SOURCE: All Caps Hair

All Caps Hair

August 01, 2016 09:00 ET

All Caps Introduces First-Ever Cap to Preserve Hair During Sleep, Shower and Spa

New Beauty Tool Protects Hair and Solves for Women's Frustrations by Extending Time and Money Invested in Hair Care and Styling

CARMICHAEL, CA--(Marketwired - Aug 1, 2016) - All Caps today announced the debut of its new multi-protection hair tool -- a first for the hair care and beauty industry. With a wide range of functionality, the cap preserves, protects and masks hair, allowing women to extend the time they have invested in their hair care and styling. Handcrafted and USA-made, the cap is designed to solve for women's frustration and protect hair while they sleep, shower and spa.

"Women invest a lot of energy and money in their hair -- whether that's a blow out, coloring, styling or treatments. Because of this, there is a tremendous demand for an effective multi-use tool that will protect hair beautifully," said Jessica Rowell-Greenfield, co-founder of All Caps. "After two years of research, design and testing, we are so excited to introduce All Caps. It's the only cap in the marketplace that will extend the time and effort women spend on their hair."

Damage to women's hair styling is most likely to occur while they shower, sleep and receive spa treatments. With this in mind, All Caps is designed to perform and protect hair during these specific activities. Additionally, the cap can also be used to mask hair overnight.

"There are quite a few 'chic' and colorful shower caps out there, but none of them have All Caps' multi-function capabilities. All Caps is more than just a shower cap. It's a beauty tool," said Greenfield. "When All Caps comes off, your hair should be as beautiful and styled as when you put it on."

Deliberately crafted to be delicate on hair -- a market first -- leaving room for all types of hair, the ample cap size is completely adjustable to head circumference and hair length. All Caps is reversible, comfortable on ears and will not leave an imprint on your forehead. The outside of the cap is a soft, hypoallergenic and waterproof PUL fabric. The inside is a static-reducing satin spandex material with an adjustable microfiber terry band.

All Caps is simple to use: place it on your forehead, sweep your hair into the cap; adjust for head size and hair length to ensure your hair is completely protected. The new cap is available for $52 on Amazon.com and www.allcapshair.com.

For more information, please visit www.allcapshair.com.

About All Caps
In a world of chaotic schedules and demands, working moms Dani Guard and Jessica Rowell-Greenfield wanted to make women feel prettier while making lives easier. In 2014, All Caps was founded as a solution for women who want to extend the time spent on their hair. Since its introduction, All Caps has innovated the hair and beauty industry with the first-ever cap that protects and maintains hair in the shower, during sleep and at the spa. Based in Calif., All Caps is CPIAS certified and retails at Amazon and select hair salons and spas. For more information, please visit www.allcapshair.com.