SOURCE: All Discovery Cruising

All Discovery Cruising

September 20, 2011 18:30 ET

All Discovery Cruising Partners With the March of Dimes to Improve Infant Health, Mortality

March of Dimes Will Benefit From Special Booking Promotion on Voyages of Discovery, Swan Hellenic and Hebridean Island Cruises

FORT LAUDERDALE, FL--(Marketwire - Sep 20, 2011) - All Discovery Cruising North America, a niche leader in small ship cruising, is partnering with the March of Dimes to support their efforts for stronger, healthier babies.

To show its support of the non-profit's efforts, All Discovery Cruising will donate $200 to the March of Dimes for each stateroom booked through their North American office on its Voyages of Discovery, Swan Hellenic and Hebridean Island Cruises brands through Dec. 31, 2011 (for new bookings).

Premature birth affects over half a million babies each year -- that's one of every eight babies. The March of Dimes is committed to reducing this toll by funding research to find solutions to problems that continue to threaten the health of babies.

"There is perhaps no cause more worthwhile than trying to save the lives of infants. That is why All Discovery Cruising is proud to partner with the March of Dimes in this extremely important mission," states Steve Novello, President of All Discovery Cruising, North America.

Guests can show their support of the March of Dimes by mentioning code MOD when booking their All Discovery Cruising experience on any of its cruise brands from North America. In addition, All Discovery Cruising will promote their March of Dimes donation offer at the upcoming Joe Namath March of Dimes Celebrity Golf Classic, which is being held on Sept. 22, 2011 in New York.

"We are very excited to be working this year with All Discovery Cruising for the Joe Namath Celebrity Golf Classic," said Frank DeMeo, State Director, March of Dimes New York Chapter. "This partnership is a great opportunity to bring added visibility to the mission of the March of Dimes and will help us make a positive impact on the health of moms and babies," adds DeMeo.

Each brand within All Discovery's small ship cruising portfolio is unique with its own distinctive characteristics and British country elegance style, from Swan Hellenic's 350-guest Minerva and Voyage of Discovery's 550-guest Voyager and 650-guest Discovery to Hebridean Island Cruises' Five-Star, ultra-luxurious 50-guest Hebridean Princess.

Together they share a combined focus on delivering superior enrichment cruises to the world's most beautiful destinations, including visits to "hidden gems" often missed by larger ships. Distinguished guest speakers, unparalleled worldwide itineraries, and meticulously planned shore excursion programs are signature elements of every cruise.

For more information or to make reservations, contact All Discovery Cruising North America Toll-Free at (866) 623-2689 or visit www.alldiscoverycruising.com.

All Discovery Cruising is part of All Leisure Group plc, the largest British-owned cruise ship company operating a fleet of four vessels -- Minerva (Swan Hellenic), Hebridean Princess (Hebridean island Cruises), Discovery (Voyages of Discovery), and Voyager (the newest addition to Voyages of Discovery). River cruising programs are available with Swan Hellenic and Hebridean Island Cruises. All Leisure Group plc, publically-traded and listed on the London Stock Exchange, is the only UK listed cruise company to have maintained shareholder dividend payments in the current global economic climate.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit www.marchofdimes.com/ny or www.nacersano.org

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