Kia Motors UK

February 24, 2012 10:33 ET

All-New Kia cee'd has Designs on the Future

All-New cee'd Set for Geneva Motor Show Debut

- Elegant Looks Combine Dynamic and Sophisticated Styling Details

- Enhanced Maturity and Prestige Within a Sporty Package

LONDON, UNITED KINGDOM--(Marketwire - Feb. 24, 2012) - Kia's all-European cee'd stunned audiences when it was revealed at the Geneva Motor Show just six years ago and at Geneva this year the all-new version is set to repeat that feat thanks to its elegant lines - heralding an even more successful future for the company's bed-rock C-segment model.

Combining dynamic, sophisticated styling with maturity and prestige, the all-new 2012 cee'd five-door hatchback combines modern style with all the convenience you'd expect from a family car. The new cee'd mid-sized hatchback is longer, wider and lower than its predecessor, with the same long wheelbase. The elegant simplicity of its coupe-like proportions is emphasised by a steeply raked A-pillar, a very low belt-line in the front and lengthened side windows.

The front of the new 2012 cee'd is dominated by the latest interpretation of Kia's trademark 'tiger-nose' grille and aggressive, wraparound headlamp clusters housing signature LED daytime running lights.

Wide track and solid stance

In profile the pronounced front and rear wings emphasise the car's wide track and solid stance whilst above the taut, strongly sculpted door surfaces, the steeply raked A-pillar, sweeping roofline and integral rear spoiler accentuate the sporting aesthetics of the new model's generous glasshouse.

The entire exterior of the new cee'd is accented by numerous small yet highly significant detail touches which add to the prestige and premium feel of the new cee'd without detracting from the purity and elegance of the overall design.

These include a new, bolder, more sophisticated Kia badge, the indicator blade protrusion in the front headlamps, the Kia-signature windscreen head castellations, the chrome side glazing surround and the cee'd-unique, aerodynamic shaping of the tail lamp which extends into the adjacent bodywork.

New premium interior

The new cee'd features a completely new interior hallmarked by a more premium look and feel, higher perceived quality, improved switchgear, touch-screen technology and enhanced driving position ergonomics.

The dashboard layout features a cockpit-like design with an aircraft-themed, driver-oriented fascia. The main control panel wraps around the steering wheel, placing all switchgear within easy reach of the driver, and the main control groups such as audio and air-conditioning have been segregated to bring a more premium, luxurious, big car feel to the interior - the ultimate family car.

Carefully considered precision detailing gives the cabin a more prestigious look and feel than that of the current generation model. Soft touch materials add a new tactility to the driving environment. Instruments and switchgear are picked out in very thin chrome, the door handles are built up in a layered sandwich of high quality materials and the door opener itself has a sculpted, one-piece, shell-like quality reflecting the premium values of the new interior design.

About Kia

As a global company, Kia Motors produces in excess of 2 million cars a year and, as such, a wide range of Kia vehicles including passenger cars, commercial vehicles and buses can be seen throughout the world.

Kia is on a relentless drive to upgrade the style and quality of its entire model range while hammering down fuel consumption and CO2 figures. The all new Kia Rio and Kia Optima are a major step forward in meeting Kia's aims.

For further information on Kia Motors UK, please visit www.kia.co.uk, view Kia's new cars 2012 and new car deals, or visit www.kiapressoffice.com.

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