SOURCE: Law Offices of Joumana Kayrouz PLLC

June 27, 2013 13:45 ET

"All Roads Lead" to Prominent Michigan Accident Attorney Joumana Kayrouz, Writes Neal Rubin of the Detroit News

Feature Columnist for the Detroit News Examines the Phenomena of "Joumanamania" in Michigan and One of the Region's "Top Attorneys" Michigan Accident Attorney Joumana Kayrouz

DETROIT, MI--(Marketwired - June 27, 2013) - Recently, The Detroit News newspaper's humor columnist, Neal Rubin, penned an entertaining and informative column on page 2 about the widespread and successful advertising campaign that Michigan Accident Attorney Joumana Kayrouz launched to market her legal services.

Rubin detailed the attention Kayrouz has received for her law firm, the Law Offices of Joumana Kayrouz PLLC, and reactions it received from many people in the Metro-Detroit region.

Kayrouz, who received her Masters Degree from Yale University Graduate School and her law degree from Wayne State University, is the most recognized attorney in Michigan, the column affirms.

It is a marketing move that many in the legal and marketing industries describe as ingenious for its results. The advertising campaign to promote her legal services appears on billboards, tri-county buses and on bus shelters and benches, and is estimated to cost more than $350,000 a month, a staggering record amount that reflects the celebrated success for her legal services to those in need.

"That kind of money will get you heaps of notoriety and hordes of clients, and if it doesn't also get you at least a little bit of friendly teasing, the rest of us aren't paying enough attention. "Injured?" asks the heading on the ads. No, but we're increasingly entertained," Rubin writes in his column.

The innumerable placement of billboards and bus advertising targets people who have been injured in automobile accidents. The advertisements ask, "Injured? 1-866-Your Rights."

Each billboard features a bigger-than-life portrait head-shot of Joumana Kayrouz that personalizes the media campaign and has prompted what Rubin described as "a bit of friendly teasing" from a few uninjured Metro-Detroit residents "with a lot of time on their hands."

Several games were created using Joumana Kayrouz. One fan created a game that is much like one played by children throughout the country called "Punch Bug" (or "Slug Bug"): when a passenger in a vehicle sees a Volkswagen Beetle, Rubin notes, they playfully punch the arm of someone next to them.

In a new game called "Count the Joumanas," players score points by identifying one of Joumana's billboards, bus wraps, bus shelters, benches, or anything else related to Joumana Kayrouz.

Writes Rubin, "In the Slug Bug that bruises shoulders on school buses across the land, whoever sees a VW Beetle first gets to punch his seatmate in the arm. A yellow Beetle rates two punches. Keep in mind, though, that Volkswagen has sold only 21 million or so Bugs, and you might ride a few miles without seeing one. With Joumana Slug Bug, the fists churn like pistons."

Rubin's point is not lost in his column. The marketing campaign that Joumana Kayrouz has launched has also launched her career to unprecedented public heights, making her the most recognized and sought-after attorney in Michigan.

Some readers of the column observe that the game creator had too much free time on her hands while others writing in the Detroit Newspapers online comments section say that they admire Joumana Kayrouz for her brilliant advertising moves that continue to gain extensive recognition for her important legal services.

 For her part, Kayrouz says she is flattered by all the attention and she enjoyed Rubin's entertaining writing.

 "I am flattered by it all, of course. But my real concern remains to reach those motorists in Michigan and Metro-Detroit who have unfortunately experienced injuries in accidents. I want to champion their rights by giving them the best legal representation they deserve," Kayrouz says.

 "When you are at the top of your field in serving the public, naturally, you can expect some teasing. I believe I am at the top but only because I know that I give my clients the best, most professional, and most effective legal representation that they deserve."

 The "Joumanamania," as Rubin reports, is catchy and a "great marketing ploy" that has made Joumana Kayrouz one of the most recognized people in Michigan.

"The actual Joumana Kayrouz was born in Lebanon, speaks four languages, attended law school at Wayne State and leases two floors at the Southfield Town Center," Rubin writes. "In the three years since she started plastering her face across Metro Detroit, she has become one of the two or three most famous lawyers in Michigan -- and she didn't have to keep Jack Kevorkian out of jail to get there."

One member of the public interviewed in the column is a former marketer for a boutique law firm in Troy, who was quoted as saying, "I have a great appreciation for what she does. It's genius, frankly."

For more information on Joumana Kayrouz, visit