February 06, 2007 17:21 ET

All-Star Version of Rbk EDGE Jersey Tops Sales In-Arena, On-Line

NEW YORK, NY -- (MARKET WIRE) -- February 6, 2007 -- The Rbk EDGE Uniform System made impressive in-arena and on-line retail debuts after being launched in conjunction with the 2007 NHL All-Star Celebration in Dallas. Eastern and Western Conference NHL All-Star jerseys featuring the Rbk EDGE Uniform System were the top-selling NHL items in retail outlets throughout Dallas and on for the month of January. Total in-arena sales of All-Star merchandise were up more than seven percent compared to the previous NHL All-Star Game, held in 2004 in Minnesota.

The NHL All-Star Game set a new record for one-day sales in the American Airlines Center (AAC), up approximately four percent from the previous record set by the Dallas Mavericks during Game One of the 2006 NBA Finals.

"Dallas provided us with a great platform to showcase a wide assortment of licensed products, headlined by Rbk and the unveiling of the Rbk EDGE Uniform," said Brian Jennings, Executive Vice President, NHL Consumer Products Marketing and Retail Operations. "We couldn't have been more pleased with the results."

Sidney Crosby Eastern Conference jerseys were the top-selling player All-Star jerseys, followed by local All-Stars Marty Turco and Philippe Boucher of the Dallas Stars and Alex Ovechkin of the Washington Capitals.

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