GuestLogix Inc.

GuestLogix Inc.

August 03, 2011 06:45 ET

All Systems Are Go! GuestLogix OnTouch® Box Office 'Goes Live' With Leading Global Airline Customer

TORONTO, ONTARIO--(Marketwire - Aug. 3, 2011) - GuestLogix, Inc. (TSX:GXI) ("GuestLogix" or the "Company"), the leading global provider of onboard store technology to airlines and the passenger travel industry, announced today that it has successfully deployed its OnTouch® Box Office merchandising platform onboard a leading global airline's international carrier network. This is the first of 13 programs the Company has set to 'go live' by the end of the fiscal year, representing a significant revenue growth opportunity for both GuestLogix and its airline customers.

"The launch of OnTouch® Box Office demonstrates the continued progress we are making with our merchandising platform," said Tom Douramakos, CEO of GuestLogix. "This deployment features a range of new and exciting destination-based attractions and entertainment, creating new ancillary revenue streams for our airline customer. We are extremely confident this new offering will be received positively by the airline's international travellers."

Beginning today, OnTouch® Box Office offers the airline's passengers travelling to destinations such as London, Singapore and Sydney the convenience of securely buying tickets to popular local attractions and entertainment from the comfort of their seats. Through OnTouch® Box Office, the global carrier will offer travelers exclusive access to a variety of coveted entertainment brands that are currently not available in-flight, or through another carrier. The global carrier will add additional cities and attractions through OnTouch® Box Office on a scheduled quarterly basis.

"At a 1% passenger take-up rate, we estimate the potential annualized Gross Transaction Value of the program to be $45.0 million," continued Mr. Douramakos.

Ticket prices for the attractions range from US$25.00 to US$115.00. Using GuestLogix state-of-the-art handheld point-of-sale (POS) devices that print ticket vouchers, the airline can enable passengers to purchase tickets quickly and easily, via credit or debit card, from the comfort of their seats.

"Our OnTouch® retail technology and merchandising platform enables airlines to create potentially lucrative branded onboard retail stores and exciting shopping experiences," added Mr. Douramakos. "By augmenting their onboard retailing initiatives, our airline customers can drive further ancillary revenue growth, while also developing deeper passenger engagement and loyalty by enhancing the overall travel experience."

For media enquiries about the deployment of GuestLogix' OnTouch Box Office on this leading global airline customer, or to request an interview, please contact Vanessa Horwell at 305.749.5342 ext. 232, or

About OnTouch® and OnTouch® Box Office

OnTouch® is GuestLogix' branded onboard store design and methodology that helps airlines create and control a branded onboard consumer marketplace through the sale of destination‐based travel relevant products and services. OnTouch® allows carriers to get started quickly with new onboard sales to passengers in‐flight and elsewhere and enables content providers to easily reach a critical mass of travel consumers who are seeking to get more out of their trip. With OnTouch® Box Office, passengers have the opportunity to purchase theatre tickets, music events, guided cultural excursions or passes to the most exciting attractions in the world right from their airplane seat. It is the most diverse and secure gateway providing travelers with immediate access to some of the greatest experiences in the world.

About GuestLogix

GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (symbol:GXI.T). More information is available at

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on July 14, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

©2011 GuestLogix. All Rights Reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners.

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