SOURCE: Memetrics

January 16, 2007 11:00 ET Selects Memetrics xOs® Enterprise for Site Testing and Optimization

Premier Online Media and eCommerce Property Leverages Memetrics for Ongoing Program of Test and Learn Publishing Optimization

SAN FRANCISCO, CA -- (MARKET WIRE) -- January 16, 2007 -- Memetrics, a global provider of testing and optimization solutions for marketers, today announced that, a leading online resource for small and mid-size businesses, has selected the Memetrics xOs Enterprise as the technology foundation for an ongoing program of test and learn publishing optimization for the award-winning Web site. Specifically, AllBusiness will leverage xOs Enterprise to design experiments, systematically vary content delivered to site visitors, measure how communications and tactics perform against business objectives and deliver optimal content to key customer segments.

" is dedicated to optimizing our audience's experience and ensuring that the content we provide is as relevant as possible. Working with Memetrics, we plan to dynamically deliver the most appropriate content to different site visitors based on their behavior and observed preferences," said Peter Horan, CEO. "Web-based media properties are uniquely challenged with multiple, complex and often competing objectives in driving ROI .We needed an optimization partner that could help us to institute an ongoing program of test and learn publishing that would both improve relevance and maximize revenue from CPM, CPC, lead generation and e-commerce simultaneously."

"xOs Enterprise's complex financial modeling and optimization capabilities make it a particularly valuable tool for online publishers," said Memetrics CEO, Hikaru Phillips. "Additionally, our deep experience in test and learn marketing methodology makes Memetrics an excellent ally for AllBusiness in their aim to develop an ongoing program of best practice testing and optimization."

The launch of AllBusiness' testing and optimization program will include engaging Memetrics xOs Enterprise to discover, measure and optimize for different customer segments. "With a large media site like AllBusiness, the opportunities for optimization are nearly limitless," said Peter Horan. "We're looking forward to working closely with Memetrics to develop an ongoing roadmap for test and learn publishing optimization that is both effective and profitable."

About, Inc. is a leading online resource for small and mid-size businesses (SMBs). The Company operates one of the Web's premier business sites, providing practical information and services for business professionals and growing businesses. The site provides SMBs with more than a million business articles. Subject matter includes industry information, practical how-to advice, case studies, daily news updates and dozens of buyer's guides to help SMB leaders make smart buying decisions. The site also offers more than 250 how-to videos, 450 legal forms and agreements, and provides the expertise of more than 50 expert blogger/advisors from key industries and professions sharing their experience and valuable lessons. In addition to its flagship Web site, the Company's content can be accessed by its content syndication program, RSS feeds and e-mail newsletters.

About Memetrics:

Memetrics provides technology and services that enable continuous optimization of customer interactions across channels. Available through licensed software or hosted toolsets, Memetrics patented xOs® technology optimizes marketing ROI and provides deep customer insights within and across multiple channels including paid search, Web, email, direct mail, and call centers. For clients such as eBay, Shopzilla and ING Direct, our multivariate testing solutions founded on Nobel Prize winning Choice Modeling methodology have increased revenue, reduced customer acquisition costs and improved customer life-time value. Founded in 1999, Memetrics, LLC is a privately held profitable company with offices in San Francisco, London, Amsterdam and Sydney.

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