SOURCE: Alliance HealthCard, Inc.

January 22, 2008 15:00 ET

Alliance HealthCard to Present in New York City at Friedland Investment Undiscovered Equities Conference

ATLANTA, GA--(Marketwire - January 22, 2008) - Alliance HealthCard, Inc. (OTCBB: ALHC), a leading provider of health discount and lifestyle benefits, today announced that CEO Danny Wright and EVP Thomas Kiser will present at the Friedland Investment Undiscovered Equities Conference in New York City at 9:20AM EST, Wednesday, January 23, 2008. The conference will be held at the Double Tree Metropolitan Hotel.

Mr. Wright commented, "We are excited about the opportunity to present at the Friedland Conference and look forward to sharing the Alliance HealthCard story with the investment community. Our objective is to create a better understanding of our business within the community and to share our goals and objectives for the future."

About Alliance HealthCard:

Alliance HealthCard, Inc. (OTCBB: ALHC) is a leading provider of consumer membership plans offering access to networks which provide discounts to the consumer on a variety of products and services ranging from medical, dental and pharmacy to groceries, restaurants, travel, automotive and a host of others. The company also designs and markets in its consumer package specialty insurance and warranty products on the goods its marketing clients sell to their customers. The Company's plans are sold to consumers primarily through retail, rent to own, financial and consumer finance clients. Alliance HealthCard performs turnkey programs including design and fulfillment of marketing pieces and collateral support material, network support, customer service, regulatory compliance, and billing.

Safe Harbor Statement under the Private Securities Litigation Reform Act:

This press release may contain "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, Section 27A of the Securities Act of 1933, as amended and pursuant to the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may relate to financial results and plans for future business activities, and are thus prospective. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results expressed or implied by such forward-looking statements. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are competitive pressures, loss of significant customers, the mix of revenue, changes in pricing policies, delays in revenue recognition, lower-than-expected demand for the Company's products and services, general economic conditions, and the risk factors detailed from time to time in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such speak only as of the date made.

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