SOURCE: StayinFront


January 07, 2016 09:00 ET

Alliance Sales and Marketing Selects StayinFront Mobile SaaS Solution to Optimize Retail Field Operations

FAIRFIELD, NJ--(Marketwired - Jan 7, 2016) - StayinFront, a global leader of cloud-based mobile SaaS solutions, today announced today that leading food broker, Alliance Sales and Marketing, will deploy StayinFront's mobile retail execution and analytics solution, StayinFront TouchCG LT™,  to increase the efficiency of its merchandising teams.

TouchCG LT will be configured to match the specific in-store activities and workflow of Alliance's field teams, enabling field reps to quickly and easily conduct audits and surveys, take and upload photos, and identify and repair issues, including voids, out-of-stocks and out-of-dates. Alliance managers will use the integrated analytics and reporting capabilities in StayinFront EdgeCG® to monitor and track field activities and provide timely reporting on shelf conditions, promotional compliance, trends and opportunities.

"StayinFront's easy-to-use navigation and extensive functionality meet all our current requirements and give us the flexibility to scale as our needs evolve," said Alliance CEO, Scott Anderson. "Their advanced technology and powerful analytics will help us gain greater visibility and enable our field teams to be more agile and work more efficiently.

"We are pleased to be partnering with Alliance Sales and Marketing and are committed to delivering innovative solutions that help them do more, know more and sell more," said Ken Arbadji, Vice President of North American Sales at StayinFront. 

About Alliance Sales & Marketing
Alliance Sales & Marketing is the largest private food broker covering the total U.S. in both Supermarket and Natural Channel. It offers a wide range of services to its clients including strategic brand partnerships, headquarter representation, category leadership and retail selling. For more information, please visit

About StayinFront
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore and New Zealand. For more details visit

Contact Information

    Ken Arbadji
    (973) 461-4800
    EMAIL Email Contact

    Pat Rovner
    (973) 461-4800
    Email Email Contact