SOURCE: Allianz Global Assistance USA

July 01, 2016 12:33 ET

Allianz Worldwide Partners (AWP) and Monolith Partners Unveil the Top 3 'Connected Health' Applications Sought by Consumers

AWP and Monolith Partners Conduct the First Worldwide Study on Connected Health and on Personal Data Protection, Using a Panel of Apple Watch Owners

RICHMOND, VA--(Marketwired - July 01, 2016) - The AWP/Monolith Partners Apple Watch survey, which was conducted with a sample of 1,102 respondents included in a panel of Apple Watch owners, was carried out from April 26 to May 2, 2016 via an online questionnaire from OpinionWay's Apple watch panel.

This study makes it possible to quantify expectations in terms of health-related and IoT services and applications, to establish a 'Top 3' of connected health applications.

Blood pressure measurement was named by 26% of the panel members questioned as the top service that would be useful in monitoring their health. Diabetes/blood sugar control would be the 2nd most useful application for 12% of those surveyed. Rounding off the podium in 3rd place is sleep quality measurement, with 11% of votes.

About 36% of people surveyed were concerned about theft of their personal data through their connected devices. Of this segment, 85% were concerned about the privacy and security of their bank and financial information, and 79% were concerned about other personal data. To help manage their concerns, 16% have already signed up with a personal data protection service and 28% reported being ready to subscribe in the future.

"Health applications might be in their early stages of adoption, but consumers are already showing a strong interest in them. These apps allow consumers to monitor their food intake, their physical activity or even their blood sugar levels and the possibilities for tomorrow's apps are endless. Health apps may empower anyone to manage their health right from their fingertips," said Dan Assouline, ‎Regional CEO France & South Europe, Chief Digital and Market Officer, Board member at Allianz Worldwide Partners.

About Allianz Worldwide Partners

Dedicated to bringing worldwide protection and care, Allianz Worldwide Partners is the B2B2C leader in assistance and insurance solutions in the following areas of expertise: global assistance, international health & life, global automotive and travel insurance. These solutions, which are a unique combination of insurance, service and technology, are available to business partners or via direct and digital channels under three internationally renowned brands: Allianz Global Assistance, Allianz Worldwide Care and Allianz Global Automotive. This global family of over 16 000 employees is present in 75 countries, speaks 70 languages and handles 40 million cases per year*, protecting customers and employees on all continents.

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*for 2015, excluding Global Automotive

About Monolith Partners:

Monolith Partners, Europe's first brand tech agency, was founded by Laurent Foisset (formerly Managing Director of IPG Mediabrands and co-founder of 118 218) and Xavier Desmaison (CEO of Antidox). The agency offers a complete understanding and mastery of technology combined with a great deal of marketing and brand management expertise. Monolith Partners works for major brands facing the challenges of a premium segment in the distribution, finance, education, luxury, beauty and fashion sectors. Monolith Partners is active in Paris, London, San Francisco, Casablanca and Prague.


About OpinionWay:

OpinionWay (founded in March 2000, turnover of 12 million euros) aims to help its clients understand their current and future environment simply and quickly in order to make better decisions today, take better actions tomorrow, and better imagine the future. To do this, OpinionWay continues to develop with predictive analytics (it was the first institute to develop and publish a model on regional elections), social media research (analysis of conversations on social networks), and big data. OpinionWay's specialties include opinion surveys, marketing, market awareness, brand strategy, and product and service development for B2B and B2C markets. OpinionWay has unparalleled experience in methodology mixing -- the understanding and use of various methods of collecting and analysing data -- both in France and abroad.


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